"I keep having meetings with these cheap people who either want it all for free or say my fees are too high."

"I keep having meetings with these cheap people who either want it all for free or say my fees are too high."

Question from a subscriber: "I keep having meetings with these cheap people who either want it all for free or say my fees are too high."


Okee here's where I get mean.


Don't read what I am about to say if your ego is easily bruised.


If you aren't crystal clear about how much you charge, you have no business getting upset when prospects breadcrumb you.


(evil laugh, heh heh heh)


Take these actions TODAY:


  • On your home page, write this: "I charge a minimum of $10,000 a year in financial planning fees. I you don't want to pay that, please leave my website."
  • Get a fees page on your website. Write your fees there. Something like this. "Financial planning services cost at least $10,000 a year."
  • Have clients fill out a questionnaire before they are able to set time on your calendar. In that questionnaire, ask them this question. "My financial planning services cost at least $10,000 a year. Are you willing to pay $10,000 a year, or more, should we decide to work together?"

?

Yeah?


Yaaaaah.


BOOM - there you go, today's marketing tip for ya!


-Sara G

?

  • This July, I am offering to rewrite your website copy for $2,500.
  • If your website is in need of a makeover, set up a time to talk with me here .

?

-Sara G

?

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Disclaimers

All characters in this article are fictional in nature. Any similarity to individuals, living or dead, is entirely coincidental.

Rates may vary as a function of geographic location due to exchange rate differences, fees, surcharges, and other factors. These offers are limited to the services advertised in the promotions contained on this page. Additional services may be provided at an additional cost at rates that are subject to negotiation.

Nothing in this communication can be construed as legal or compliance advice. For advice about complying with your company’s regulations regarding marketing-related activity, please consult your legal or compliance officer.

Grillo Investment Management, LLC will strive to maintain current information however it may become out of date. Grillo Investment Management, LLC is under no obligation to advise users of subsequent changes to statements or information contained herein. This information is general in nature; for specific advice applicable to your current situation please contact a consultant or advisor.

Dr. Donald Moine

Donald Moine, Ph.D., Industrial and Organizational Psychologist specializing in Sales, Marketing, Financial Services and Business Funding. Executive Coach. International Consultant. Speaker. Author.

4 个月

Sara Grillo, CFA Baptism by fire. I love it. However, you also need to explain what they get for $10K per year. I find that it is seldom about the price--it is always about the value delivered. If it costs $100 and it does nothing for the client, it is a rip-off. If it costs $100,000 and it makes the client $1 million or saves them $1 million in taxes, it is a bargain. Dr. Donald Moine

回复

You need to show your value to the client. If you cannot show value, why should they hire and pay you?

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