"I keep having meetings with these cheap people who either want it all for free or say my fees are too high."
Sara Grillo, CFA
Bringing transparency and logic to financial advisor marketing
Question from a subscriber: "I keep having meetings with these cheap people who either want it all for free or say my fees are too high."
Okee here's where I get mean.
Don't read what I am about to say if your ego is easily bruised.
If you aren't crystal clear about how much you charge, you have no business getting upset when prospects breadcrumb you.
(evil laugh, heh heh heh)
Take these actions TODAY:
?
Yeah?
Yaaaaah.
BOOM - there you go, today's marketing tip for ya!
领英推荐
-Sara G
?
?
-Sara G
?
Too much email?
You are reading Sara's Daily newsletter. If you haven't signed up yet, click here to receive one actionable, practical marketing tip a day."
Is daily too much email? Sign up for monthly newsletter here.
If you are finding this newsletter valuable, please feel free to support its production by making a?$20 contribution?via this?PayPal?link ?or via?Zelle to?[email protected] .
Disclaimers
All characters in this article are fictional in nature. Any similarity to individuals, living or dead, is entirely coincidental.
Rates may vary as a function of geographic location due to exchange rate differences, fees, surcharges, and other factors. These offers are limited to the services advertised in the promotions contained on this page. Additional services may be provided at an additional cost at rates that are subject to negotiation.
Nothing in this communication can be construed as legal or compliance advice. For advice about complying with your company’s regulations regarding marketing-related activity, please consult your legal or compliance officer.
Grillo Investment Management, LLC will strive to maintain current information however it may become out of date. Grillo Investment Management, LLC is under no obligation to advise users of subsequent changes to statements or information contained herein. This information is general in nature; for specific advice applicable to your current situation please contact a consultant or advisor.
Donald Moine, Ph.D., Industrial and Organizational Psychologist specializing in Sales, Marketing, Financial Services and Business Funding. Executive Coach. International Consultant. Speaker. Author.
4 个月Sara Grillo, CFA Baptism by fire. I love it. However, you also need to explain what they get for $10K per year. I find that it is seldom about the price--it is always about the value delivered. If it costs $100 and it does nothing for the client, it is a rip-off. If it costs $100,000 and it makes the client $1 million or saves them $1 million in taxes, it is a bargain. Dr. Donald Moine
You need to show your value to the client. If you cannot show value, why should they hire and pay you?