I hope your purpose is WAY STRONGER than any vanity metric.

This holiday season, I wish you an amazing time to disconnect and reconnect with THE most important of all. YOUR journey, and more specifically, your soul journey or your purpose.

I hope your purpose is WAY STRONGER than any vanity metric.?

With my marketing hat on, a vanity metric is a type of metric that looks impressive on the surface but doesn't actually provide any meaningful insights or reflect the true success of a business or project.?

These types of metrics are often used (sometimes unintentionally) to make a company or product appear more successful than it actually is and can be misleading or even harmful if relied upon too heavily.

One example of a vanity metric might be the number of likes or followers you or your company have on social media. While it might seem impressive to have a large number of followers, this metric doesn't necessarily reflect the quality or engagement of those followers or the overall effectiveness of the social media strategy, and EVEN LESS the impact we might have on those followers.

You might complement these metrics with others that can bring valuable insights into the success of a business or project. This might include revenue, customer retention rates, the number of conversions generated through a marketing campaign, or employee engagement.?

And we would think that this will help us provide a more accurate and meaningful portrayal of our success rather than simply relying on vanity metrics that might only tell part of the story.?

But even then, even then. Every metric is, in reality, a vanity metric.?

And yes, I might be crazy but please "read" me out.?

I know that in business particularly, we need leading indicators and lag measures.?

I know we need to make money (lag measure), and for that, we need to sell or have a raise, and to that, we need to do all those other things that will compound and lead to a sale (leading indicators). But even that can be a vanity metric.

I am AWARE that we must measure success somehow, and I know that a reality check is to look at any indication that can tell us if we are on the right path. Of course, this is not about that, and this is not about being a narcissist or having a fixed mindset.

Not at all.

We should approach life with reverence and humility. And to do that, we need to be aware of the world around us and learn from every situation, person, and scenario available to us. From every experience, because it's there for our transformation, custom-made for us.?

And particularly now that many of us take the time to pause and look back, looking deep into what went right and wrong.?

Be aware of the vanity metrics you measure yourself against.

I think that there are very few "eternal" things that it's all about. And in most of them, there's no metric for us to create a dashboard.

And I hope our purpose, for each and every one of us, is WAY more important than any metric or result.?

I wish we keep going, regardless of what the tip of the iceberg might look like.?

I wish we overcome immediate gratification and have absolute certainty that things will work out how they need to, and we don't need to have any proof. No metric.

And we know, our souls know.?

If we are unhappy, if we blame, if we are not grateful, if we get discouraged because no one liked our post, if I am afraid because what are people going to say? If I doubt myself because there are so many people out there saying virtually the same thing.?

Who cares.

We need to transform our world—every single one of us.

If you are reading these words or any other version of them, it might be just my wife and my daughter reading; it might be thousands, in this or any other format, in a different language; YOU NEED to transform our world.

We need to step up because the world needs us together to get so much more work than we've done.

It doesn't matter if it's little or much; that's all vanity metrics, and we can do more.

And I hope, from now on, that our purpose is WAY more important than any and all metrics.

I've learned with my teachers at The Kabbalah Centre that the light that we came to this world to reveal can not be revealed by anyone else than us, as individuals and collectively.

So please, step up!

And share in a way you feel that you must and can share; maybe it's this newsletter, maybe it's giving (here are some options!), your time, and always, always, your kindness.

Happy holidays! And thank you, thank you, for being a part of what brings joy to my soul.

https://dianamarquez.co/my-commitment-to-give-back/