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"I hit the wall, when I am faced with a blank sheet of paper I get writer's block."

Sara Grillo, CFA

Bringing transparency ?? and logic to financial advisor marketing

发布日期: 2024年6月21日

+ 关注

That is because you are trying to force yourself to write about the wrong thing.

And you are bored.

That's all.

It is probably because the topic is too broad and you are drawing a blank because you subconsciously have overwhelmed yourself with too many choices.

Take these actions TODAY:

Complete this (magic) sentence: "The particular aspect of this topic I need to know more about, in order to feel prepared to write this blog, is _______."

Example:

You are trying to write about how to pick the best 529 plan. You get writer's block and can't get a word on the paper.

Then you ask yourself the magic sentence and your response is: "The particular aspect of this topic I need to know more about is why some 529 plans have higher fees than others."

You then conduct some research and the words start to flow on the paper:

What the highest fee 529 plans are
What the lowest fee plans are
If there is a service difference at all
What the impact on 529 fees are on the balance over time

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Yeah?

Yaaaaah.

BOOM - there you go, today's marketing tip for ya!

-Sara G

If you are finding this newsletter valuable, please feel free to support its production by making a?$20 contribution?via this?PayPal?link?or via?Zelle to?[email protected].

I am an outsourced CMO for companies who need regular, full service marketing - blogging, social media posts, newsletters, etc.
I am an hourly consultant for those who just need one-time or recurring guidance
People hire me as a ghostwriter to write content for a project fee
I have a?social media training program
I have a book about?what to say on LinkedIn?messenger

Just letting ya know, in case you need me at some point.

-Sara G

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Dr. Donald Moine

Donald Moine, Ph.D., Organizational Psychologist. Rapid Growth Strategies for Financial Advisors, Insurance Agents and Company Founders. Expert Witness. Executive Coach. International Consultant. Speaker. Author.

9 个月

Sara Grillo, CFA The strategy that I am seeing more and more people use on LinkedIn and elsewhere is to rely upon AI to generate their content. There are three problems that I see with this practice: 1.) The AI generated content stands out from and reads very differently than the writer's normal content. 2.) When some readers realize that the content was generated by AI rather than the author, they get turned off and stop reading the post or article. 3.) A writer who relies too much on AI can get lazy and can lose critical thinking skills. 4.) AI still continues to produce some content that is plagued by mistakes and false statements. To return to the original question: How to break through writer's block? AI is one "solution" that an increasing number of people are using--but at what price? Dr. Donald Moine

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"I hit the wall, when I am faced with a blank sheet of paper I get writer's block."

Sara Grillo, CFA

Bringing transparency ?? and logic to financial advisor marketing

领英推荐

Sara's Daily

2,294 位关注者

Sara Grillo, CFA的更多文章

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"I paid a ton of dough for some blogs that I thought were going to be custom-written. Come to find out, the blogger used AI or ChatGPT or somet

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