I was having a strange conversation with an advisor yesterday. He made a statement that his partner had “tried marketing before and it didn’t work.”

I was extremely puzzled and, frankly my MBA brain kicked in with…..

WTF are you talking about?????

You’ve never figured out how to get a new client, considered sales and on-boarding processes, or evaluated pricing?

And, of course my definition of marketing was pretty much identical to what “google” quickly told me (although more and more with AI I might trust the opinion less and less) however,

According to a quick “googling”

Marketing is the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value.????“American Marketing Association”

Marketing refers to?activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.??“Google.”

Said, differently according the Peter Drucker:

The only purpose of any business is to create and keep a customer.????(I might add – both are marketing and, frankly “sales & service” are just subcomponents)

Anyway, I was expressing my confusion in a conversation with Dan Kennedy and his take was that advisors often understand “Advertising” and, “Sales” but don’t think at all in terms of marketing (all the other stuff wrapped into it.)

My take is that he was being optimistic.????Most of the advisors that I interact with have grown up in an almost purely “brute force” sales environment.???Introduced to the industry through “sell all your family and friends approach” and, then running out of them (or, sending them running for cover) turn to cold-calling (cold-prospecting) and/or cold-contacting on linked-in or, by email or some such thing.

There is a better way.

I teach building a “Parthenon” of methods to get attention, create interest, and drive qualified prospects to you.

There are an extreme range of options that WORK WELL to create a stream or a flood of the RIGHT people (age, income, profession, assets, etc) to explore your services and ultimately become a client.

I might suggest that you follow my "Financial Advisor Podcast" it's on all of the major platforms and, on YouTube. Here's the link to your preferred source:

https://advisorwealthmastery.com/subscribe-to-podcasts/