I have a revolutional idea? What should i do?

I’ve been a professional software developer for 10 years and I’ve worked with a lot of clients building their dream apps. Over that time I’ve noticed a pattern. Usually the project goes like this:

1. The client comes to me with their amazing idea.
2. They passionately explain it to me and ask if I can build it. (Sometimes they have funding and sometimes they ask to partner with me giving me equity in the final product.)
3. Assuming I like the idea, I help them build the app. During the development phase they are very animated, giving suggestions, testing out new versions asking to add new features. Then the app reaches completion and it’s their turn to promote the app, a very interesting thing happens.

> They go quiet.

For months they have been emailing me daily pushing me to deliver the final product. But when the app is ready, they just stop.

Usually at this point, the app just languishes in the App Store receiving a couple of downloads per day.

My theory is that most people?don’t like hard work. They like to imagine themselves as a rockstar but when it comes to putting in thousands of hours practicing the guitar, they get bored and give up.

When the app is in development, I am putting in 20 hours work for every 1 hour they are putting in! They are getting a 20x multiplier which makes them feel like a rockstar. They want a new screen?

They just say the word and bam 2 days later it appears!

But when it is their turn to promote the app, they are only getting a 1x multiplier. They put in 1 hour of work marketing the app and very little happens because really they need to put in 100 hours to see a return.

Of course this doesn’t always happen. I’ve worked with clients who obsessively promote their apps. They will send me emails at 4:00am because they’re still up working. These people are always highly successful.

So here’s the bottom line.

Having a great idea doesn't make you successful. I could sit down and come up with 10 great ideas in under an hour.

It’s the effort that you put in that will make you successful.There is effort involved in researching the app, building the app, marketing the app, building a team to continue development, scaling the app, handling the finances of your new company, managing your team and raising investment to keep growing.

There is effort involved in researching the app, building the app, marketing the app, building a team to continue development, scaling the app, handling the finances of your new company, managing your team and raising investment to keep growing.

So here’s the bottom line. Just choose one idea and commit to investing 1000 hours in that idea. That’s 6 months working 8 hours per day. Commit to learning how to build apps or how to market them effectively.

Equally, if you have savings, you could pay someone to help you. Invest $16,000 (200 hours @ $80 per hour) to get a minimum viable product (MVP) built for you.

But remember, when they deliver that app, you still have 800 hours of hard work marketing the app ahead of you! If you do this, you will have a great chance at being successful.

For most people that’s just too much work… They want to spend 1 hour having their great idea, get someone else to build it and then they hope it will just miraculously become a huge success. For these people, I’d recommend they just buy a lottery ticket instead because it will give them a much better shot at getting rich.

#anburocky3 hashtag#cyberdude hashtag#effortsMatters hashtag#workHard hashtag#consistency