I Have Data On Every Single American Consumer

For better or worse, more and more companies have more and more data on consumers.

Well, so do I.

And here it is:

They want to be treated with respect.

They don’t want to be “disrupted”.

They’ll like you more if you connect with them emotionally.

When they research a product online, they don’t want ads for similar products following them around the internet for the next week. They. Already. Did. The. Research.

They need to like your message, if you want them to like your product/service/brand.

How they react to your message in a focus group has absolutely no bearing on how they will react to that same message in their living room, or on the subway, or wherever they consume media.

They’d prefer to live in a world in which there were no advertising.

They like to learn stuff, but only when it’s compelling.

They like coupons and discounts. But they also like to be entertained.

They’re not as brand-loyal as they once were, but they’ll still get behind brands they can believe in and who genuinely support their values.