I have a Dark and Dangerous Idea
Mages Ruiz Diaz
Director | ? Acts of Imagination Creative Agency ? — Injecting wonder and awe into revolutionary brands who want to transcend the ordinary | Brand, Creative & Events
First of all, thank you Dark Mofo for providing the title to this article, although I have to admit my Dark and Dangerous idea is not new at all.
After an incredible and inspiring weekend in Tasmania at Dark and Dangerous Thoughts (DDT from now on), during Dark Mofo 2018’s prelude weekend, I decided it was time to let my little secret (not so secret) out. It’s not new (so don’t get too excited) it has always been there, guiding every step of the way on my professional and personal journey.
I’m a big advocate of ‘ideas worth spreading’ (as you can imagine) but no doubt I’m an ‘ideas worth dying for’ woman. David Walsh – MONA's and Dark Mofo’s founder - in his introduction to DDT discussion series (real time conversations and passionate discussions on serious ethical and philosophical matters) mentioned the concept of having ‘skin in the game’. As a Spanish speaker, I’m always learning new English phrases (and words!), and I absolutely loved it simply because it describes the way I feel about my Dark and Dangerous idea.
In other words, I’m ALL invested in it because:
- it’s my absolute passion
- I live and breathe it 24/7
- it gives me creative and physical freedom
- it allows my work to be mindful and empathetic
- it marries up arts, philosophy and technology
- it will be done with absolute excellence
Are you curious about it? Do you want to know what it is? You can discover its seed here. More to come and discover, it will only get bigger and more dangerous.
Thank you, David Walsh and Creative Director Leigh Carmichael for inspiring the title of my article; and a super special thank you to Creative Director and Artist Emma J Davis who has helped me bring this idea to life. Emma saw my Dark and Dangerous idea from afar and had no fear of bringing it to light.
If you are one of those brands with ‘all your skin in the game’, I’d love to hear from you.
Gracias.
MRD.
#experiences #art #installations #branding #creativity #marketing #events
Director | Operations & Strategy at 3XN/GXN
6 年One of the most talented people I’ve ever met, you’ll make your mark on this world Sasha Fierce
Project Director | Business & Government Advisor | Creative Partnerships | B2B Strategy, Marketing, Events | Cultural & Community Leader
6 年I'm curious. I want to know more!
?? Event Partner for Busy Marketers ? Crafting Unforgettable Experiences ?? DM to Make Your Event Stress-Free
6 年Congrats on this new journey Mages! Looking forward to hear more about it.
Creative Director | ? Graphic Designer | ?? Expert in Branding, Website and Print Design
6 年Looking forward to hear more about your ideas Mages...these are exciting times.