I hate you, like I love you

Living in a generation where we become anxious to hit the skip button in just 2 minutes. I remember as a kid I used to love TV ads, I still do and that's the reason I am in marketing. My dad used to crib and get angry on the movie channels claiming that the advertisements are shown longer than the movie itself. On the other hand, my mom while watching prime time daily soaps used advertisement slots as an opportunity to browse other channels to see other popular shows telecasted at the same time. All this just to be up to date on every daily soap, even though most of the time ads were being run on other channels as well. She didn't understand that Advertisers are not stupid. Amidst all these, I used to excitedly watch all the ads. 

To think of it one reason was the great jingles which these ads had, they were hummable and catchy. I still remember them. Some of those advertisements had brilliant storytelling. Also, to think of it, I believe advertisements acted as proof of a brand's existence and credibility back then I doubt if it is still the case.

I remember going to the shops and asking for stuff by describing the advertisements. Sometimes the product wouldn't have even reached the market. It was a time when people were heavily persuaded by advertisements.

Cut to today, if you talk or even whisper about your needs and desires you get drenched in the personalized shower of advertisements. I guess the only innovation left is that you think of something in your mind and you will immediately find an ad stuck on your face (maybe that technology already exists somewhere).

So much has changed from buying a product just purely by looking at an advertisement to canceling the whole idea of buying something because of being bombarded by too many advertisements. 

Bringing us to the questions do advertisements still bring credibility and recognition to brands. Irrespective of the medium.