I Hate Sales...
Simon Ellson
Business Results Coach | Executive & Leadership Coach | Coaches Coach | Author | Business Exit Strategist |
How to Help Your Clients Buy...
Many people don't like the idea of sales. They think it's all about pushing products on people or being too pushy. But really, good sales is about understanding people, solving their problems, and building trust. Here's how you can be great at sales without feeling like 'your' stereotypical salesperson.
The first thing to do is to see things from your customer's point of view. People buy from those they trust and who they believe understand their needs. It's more about listening to them and finding out what they need or want from your product or service.
2. Build Trust
Trust is key in sales. You need to show your customers that you're honest, that you know your stuff, and that you're reliable. This means being there for them, not just when you want to make a sale but all the time. Offer helpful advice and be a go-to person in your area of expertise.
3. Explain the Value Clearly
When you talk about your product or service, focus on how it can help the customer, not just what it does. People want to know how what you're selling will make their lives better or easier. Make sure you're clear about this.
4. Listen More Than You Talk
Good salespeople are great listeners. By really listening to what your customers are saying, you can understand what they really need and how you can help. This also means you can handle any concerns they might have before they even bring them up.
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5. Keep the Relationship Going
Selling shouldn't just be about making a one-time deal. You want to keep a relationship with your customers that keeps them coming back. This means staying in touch and being there to help even after they've bought something from you.
6. Don't Take Rejection Personally
Not everyone is going to buy what you're selling, and that's okay. Don't see it as a failure. Instead, use it as a chance to learn and improve. Ask for feedback and keep trying. Every "no" is a step closer to a "yes."
7. Keep Learning and Adapting
The way we sell things changes all the time, so you need to keep learning and adapting. Stay up to date with new trends, learn new skills, and always look for ways to do better.
Selling doesn't have to be something you dread. It's all about helping people, solving problems, and building relationships. If you focus on these things, you'll not only sell more, but you'll also feel good about helping your clients to buy what they need.
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