I hate to break it to you...

Controversial post…here goes.There are no guarantees when it comes to business…but luck favours the brave!

One of the most common questions I get asked about my Instagram strategy services is can you guarantee me sales? What's the cash return on investment and its a question Ive been asked so much I thought that it would be worth sharing my thoughts to hopefully explain a little about Instagram Marketing and how you make it work for you and your business.

Now don't get me wrong this is an important question to ask before you invest into anything in your business but when it comes to Instagram I want to clear up a few myths and preconceptions that a lot of business owners seem to mention. Instagram marketing is just a small part of a much bigger machine. when it comes to your business there will be a multitude of things that make it work, not just one thing. Before a person actually makes a sale it takes up to 7 points of contact. This could be a FB post, and Instagram post, an email, a mention in the comments from someone else, seeing someone's stories, a person referral. The list is endless. However a person comes to find out about you, one thing is guaranteed, they will check you on on the internet. Whether this is a website or your social media. Websites are great but they are created by you talking about you, your social media s a great place for people to check you out, they can see your content, your products, your referrals, your reviews and hopefully your user generated content. This is incredibly important when it comes to building trust.

Social media is the biggest FREE marketing tool you have at your fingertips as a business owner and you can really make an impact when you know how, but its the know how that gets you to that point of becoming a trusted business or brand people are willing to invest in…and that's where Instagram marketing comes into its own. Yes you can tag and sell products via Instagram but what's most important is that you are showing across your socials that you show up, your a reliable business and your content supports that.It reiterates what your website says, what you say in person to clients, what you say when you talk about your business.It shows your business off to its best. It puts you in front of your ideal audience. Its an extension of your business itself.Done right…its incredibly powerful and YES will lead to sales but its just one small cog in what is your business.

So what CAN I guarantee when it comes to Instagram marketing and working with me? I can guarantee that I can create content awesome that fits your niche and speaks authentically to your audience and builds trust. I can guarantee the high level of my work and the hours I will spend engaging on your behalf and targeting your audience. When it comes to business there are no guarantees when it come to sales, even when you use paid or boosted adverts, they can only put you in front of people, not necessarily make them buy from you, its your content and the relationship it enables your followers to build that leads them to making a sale.

If your ready to start using Instagram with intention to really make an impact then book a call to discuss your Instagram marketing strategy now.

#instagramforbusiness #instagramtips #instagrammarketing #instagramexpert #smallbusinesstips