I hadn't bargained for that!

The Law of Unexpected Consequences

My 'Geoff Burch the ￡25 speaker' post went ballistic. I wrote it to try and bring clarity to pricing for my corporate clients, but what I didn't expect was the huge number of individuals and small businesses that would pay to come to an event put on by me. My colleagues say that ￡25 is far too cheap; a seminar or workshop should be in the hundreds or even thousands so here is a bit of history.

In the good old/bad old days the famous business gurus could fill football stadiums but their marketing costs were astronomical and a very large percentage of the ticket price was spent on promotion. This means that most of the ticket price is spent on the promotion of the event and offers very poor value for money. It is the holy grail for speakers to be able to put on an event that everyone could attend but many an ambitious entrepreneur has lost their shirt when ticket sales haven't covered the cost of selling it. But now, with social media and online marketing, I'm sure it would be possible to have a 'Pop up seminar'.

This is where I'm a bit stuck. I'm sure I can find reasonably priced venues all over the country but when it comes to online marketing I'm lost.

What to do you think? Should I stick to Linked In or other channels - or indeed would people even be interested in this way of promoting affordable seminars.

Let me know if it's worth taking this further.