If I had a Trumpet....
Frederick St George MBE
Helping brands connect with families across print and digital channels. Business Owner, Franchisor, NED, Co-Founder of the Italian Job charity event, Member of the Order of the British Empire (MBE)
..... and knew what I was doing, I’d be blowing it now!
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I’m not usually one for bragging but last week I sent some stats through to a national advertising prospect that we have high hopes of working with.
As I was running through the stats, I found myself muttering ‘oh, that’s a good one and wow… impressive’. Then I remembered I was talking about my business, our stats and our success.
I double checked to make sure I wasn’t (idiom coming) over egging the pudding! And I wasn’t!
I just wanted to underline to the prospective client that as a multi channel platform, we really do punch above our weight and that our punches are hard hitting. I do love a boxing cliché especially it fits like a glove and stings like a bee!
Here’s what I wrote as a follow up a 30 minute zoom conversation.
Printed magazines
We print 390,000 A5 size magazines 4 times a year in Summer, Autumn, Winter, Spring
We have x 30 local area editions producing on average 13,000 copies each
We are recruiting new franchise owners.
Two pages in each edition are ‘national pages’. So quarterly we have 780k pages and annually 3.1 Million national pages available.
We only sell full and half page sizes for national print adverts.
Distribution is 95% via primary school book bags direct to families. We also distribute through libraries, leisure centres, pre-schools, nurseries and anywhere that families gather.
Many local advertisers / attractions also distribute magazine.
Digital
We currently average 98k monthly visitors giving us 300k page impressions and just under 1 Million ad impressions.
Our digital audience is growing at a rate of approx. 60% per annum
We make all our 30 printed magazines into page turn editions and additionally we produce a further 80 digital only editions as page turns.
Our page turns give us an additional swing of the bat and keep us fresh in the minds of our engaged audience
The page turns not only perform well, but they offer a range of VA options like additional feature pages, front cover placements and measurable URL hyperlinks.
Over 70% of all our web traffic comes to us from mobile devices. The biggest drivers of traffic are organic, direct and referral.
We do no paid for advertising but focus on getting our SEO right.?
We have over 45k opted in subscribers who receive our monthly E-newsletters which deliver an average open rate of 35%.
Our leader-board position and premium banners (dynamic and static) generate very good impressions and CTR's.
Where we really win is through our agility and flexibility to offer really sticky, highly engaging options such as:
Competitions ? ? ? ??
Business listings
Offers & Vouchers
Client Surveys
Product testing
Educational Editorial
Dedicated E-Newsletters
Bespoke content
Get thee behind me ‘imposter syndrome’
It was interesting that any doubts I had disappeared as the penny dropped that my business is actually pretty damn good. It occurs to me we actually do make quite a bit of good noise and we really are an interesting option for brands looking to tap into the lucrative family audience.
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