I had ChatGPT do my homework, and then I critiqued it

Introduction

In the fast-paced digital world, staying ahead of the curve is imperative for businesses. Artificial Intelligence (AI) is one tool that's making a significant impact in digital marketing, particularly in A/B testing and Search Engine Optimization (SEO). This blog post will delve into how AI is transforming these fields and what the future may hold.

AI and A/B Testing

A/B testing is a staple of digital marketing, helping businesses determine the most effective website elements to improve conversion rates. AI is enhancing this process in two main ways:

1. Displaying Persuasive Messages: AI systems use machine learning to display pop-ups and other messages that create urgency and scarcity among clients, potentially encouraging more conversions.
2. Enhancing A/B Testing Methodology: AI leverages data metrics, evolutionary algorithms, and predictive algorithms to analyze web pages, identify the best-performing elements, and guide the creation of a website that merges these elements. This can result in a significant surge in conversion rates.

Moreover, AI-powered testing tools claim to deliver results with less visitor traffic than traditional A/B testing methods. They can also handle multivariate testing (testing several changes in one variant) faster than human optimizers 1 2 .

However, as with any emerging technology, AI comes with potential downsides. These include a potential loss of transparency around how changes are chosen for implementation and the risk of system flaws 3 .

AI in SEO

AI's impact is also being felt in SEO, where it's poised to revolutionize how search engines operate and how businesses optimize their online presence. Here are a few areas where AI is making strides:

1. AI-Powered Search Algorithms: AI improves search algorithms, making search results more accurate and personalized. One example is Google's RankBrain, which uses machine learning to better understand user intent and deliver more relevant search results 4 .
2. Keyword Research and Content Optimization: AI can automate and enhance keyword research and content optimization, understanding the semantic relationships between keywords, identifying search trends, and predicting user behavior. It can also help optimize content and generate meta tags, headings, and other on-page elements crucial for SEO 5 .
3. Enhanced User Experience: By analyzing user behavior data, AI can improve the user experience, suggesting personalized content, and assisting visitors through AI-powered chatbots 6 .
4. Predictive SEO: AI and machine learning are used in predictive SEO to forecast future trends, user behavior, and search engine algorithm updates. This can help businesses stay ahead of the curve and adapt their SEO strategies accordingly 7 .
5. Voice Search Optimization: With the rise of voice assistants, voice search optimization is becoming essential. AI can analyze voice search queries, understand user intent, and provide insights into how businesses can optimize their content for voice search 8 .
6. Visual Search Optimization: AI-powered image recognition technology can identify objects within images, making it easier for search engines to understand and index visual content 9 .

Conclusion

The integration of AI in digital marketing, specifically in A/B testing and SEO, is undoubtedly revolutionizing the field. Businesses willing to embrace these changes and leverage the benefits that AI brings can ensure they remain competitive in the ever-evolving digital landscape 10 . As we move forward, staying informed about the latest AI developments will be critical for businesses looking to optimize their online presence.

Beware: Human Content Below

I have been very interested in learning how to use AI and one of the tools that ChatGPT offers for it's "ChatGPT Plus" users is the "Browsing" extension. Which is a tool that I haven't really had a chance to play with yet until this assignment.

Since ChatGPT typically is limited to data only as recent as 2021, a lot of recent developments in AI are outside of current ChatGPT's frame of reference. A little ironic that ChatGPT doesn't even know what it's capable of, potentially frightening.

I will paste the prompt I used below, but keep in mind that my prompt will differ from other GPT prompts due to the browsing extension.

You are Homework GPT. Your purpose is to write my homework. My homework today is to write a blog. The blog is supposed to be about the future of digital marketing, including artificial intelligence. I want you to search the web and find recent, relevant articles to help you write this blog post. Make you include sources which can be from academic articles, other blog posts, or AI programs that can be used for digital marketing.

Some areas I want you to focus on that I find particularly interesting in the melding between AI and digital marketing:

-A/B Testing using AI

-SEO using AI

-Segmenting using AI

-How AI search engines are going to transform key word search into semantic search and how companies are going to have to adapt to this change.

Good luck, thank you!

Always remember your manners, you never know who will be in charge in the future.

It is key to give ChatGPT specific instructions. AI will only do what you ask it to.

Critiquing AI

In my opinion, I don't think #ChatGPT did too bad of a job. But there are some issues with what it has written. For one, I asked it to cite it's sources, and it tried! But ultimately, it ended up finding two sources, and citing them over, and over, and over again. Here is a screenshot from my ChatGPT where you can actually see it's browsing process, and there is a clear error it is getting caught up in where it can't access the websites it would like to. Probably why it kept coming back to the same websites.

Another glaring issue, especially because this is a blog post on digital marketing, is the surprising lack of hashtags. I would have liked to see a few more, and even some graphics included to spice it up a little bit.

I will say that these nitpicks could be fulfilled by continuing to prompt ChatGPT, or by feeding it other blog posts to use as a reference. I don't think this model is capable of image search (yet) but there are other AI models out there that would be more capable.

My third and final thought on using ChatGPT to do my homework, is the extensive trial-and-error to get it right. While I've gained some experience learning how to prompt ChatGPT and have even take a course from Wharton on AI, it's still a back and forth that can sometimes take longer to work it through with ChatGPT than it does to have figured it out "the old fashioned way."

My Interpretation of AI in Digital Marketing

AI is going to change the world. It's not a matter of "if" it is a matter of WHEN. We are still in the very early stages of AI and an expression that echoes throughout this topic is "it is as bad as it is ever going to be." Meaning, that AI will only improve, the models we're using now will be outdated in mere months, possibly weeks and potentially even tomorrow.

This industry is expanding rapidly, thanks to industry leaders sharing their tools so that anyone with a solid laptop can begin toying with it and applying it to their lives.

I think the implementation of AI in the business world is going to be huge for those who are able to utilize it, and it has applications in every field. Digital marketers will use it for #SEO, #ABTesting, #SemanticSearch, #Segmentation, Which I actually think ChatGPT did a good job of writing about above. Not to mention potentially the most obvious, copywriting, social media, and so much more. The truth of the matter is, we don't know how exactly AI is going to change digital marketing. It's too soon, but I would bet the house that the future of digital marketing, is only a fragment of what digital marketing is today.

Some questions I want to leave you with to think about, and feel free to comment and start a discussion below!

• Who will be the slowest to adapt to AI?
• Will the public ever come around to digital art?
• What scares you about AI?
• What will AI leave in the past?
• Have you tried applying AI to your work / life?
• What is your favorite non-ChatGPT tool?

If you are interested in learning more about #AI, I would highly recommend going to FutureTools.io and taking a look around. Keep in mind that nearly all AI tools out right now are still in beta, none are perfect, most are not even close, but by looking at what is out there it will open up a plethora of potential use cases that you haven't even thought about yet!

#WWUDigiMark