I had ChatGPT do my homework, and then I critiqued it
Cailin Thompson
Business & Sustainability Student at Western Washington University
Yes, you read that right. I had ChatGPT do my homework, and then I critiqued it. Unfortunately I did have to make an account for it, a sadly frequent occurrence that I won't get into in this article but you can read more about here. And don't worry about my grade, this is what Mark told us to do. So I admit that I can see why people use ChatGPT for guidance and starting points, but I can't imagine relying solely on it. I feel that the prompt I gave, though vague was clear; Write a casual-informative LinkedIn article for class that introduces artificial intelligence and machine learning. The main topic of this blog should be the use of generative AI in digital marketing.
Chat's Response (AI Content Start)
Title: Unleashing the Power of Generative AI in Digital Marketing ??
Hey LinkedIn fam! ?? Excited to dive into the fascinating world of Artificial Intelligence (AI) and Machine Learning (ML) today. ??? Specifically, let's chat about the game-changing role of Generative AI in the realm of Digital Marketing. ??
Artificial Intelligence: Beyond the Buzzwords
We've all heard the buzz around AI and ML, but what exactly do these terms mean? ?? In a nutshell, AI refers to machines mimicking human intelligence, while ML empowers them to learn from data and improve their performance over time. Imagine a digital brain ?? that evolves and adapts on its own—now, that's AI at work!
Generative AI: Unleashing Creativity
Enter Generative AI, the maverick in this dynamic duo. ?? Unlike traditional AI, which follows predefined rules, Generative AI thrives on creativity and innovation. It can generate new content, images, and even entire pieces of art that seem eerily human-like. It's the Picasso of algorithms, if you will.
Digital Marketing's New Best Friend
Now, let's talk about the real star of the show: Generative AI in Digital Marketing. ?? Imagine having a virtual creative genius on your team, tirelessly churning out compelling content, eye-catching visuals, and engaging copy. This isn't science fiction—it's the present and future of digital marketing.
1. Hyper-Personalized Content
Generative AI enables marketers to create hyper-personalized content at scale. By analyzing vast datasets, it understands customer preferences, tailoring messages that resonate on an individual level. Say goodbye to generic outreach and hello to content that speaks directly to your audience.
2. Automated Creativity
Running out of creative juice? Fear not! Generative AI steps in to automate the creative process, suggesting innovative ideas and generating visually stunning designs. This not only saves time but also ensures a constant flow of fresh, engaging content across your marketing channels.
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3. Predictive Analytics
Generative AI isn't just about being creative—it's also a strategic powerhouse. By leveraging predictive analytics, it can forecast trends and customer behavior, empowering marketers to stay one step ahead. It's like having a crystal ball for your marketing strategy.
Challenges and Ethics
Of course, with great power comes great responsibility. As we embrace the marvels of Generative AI, it's crucial to address challenges and ethical considerations. Ensuring transparency, avoiding bias, and respecting privacy are non-negotiables in the AI-driven era.
The Future Is Now
In conclusion, Generative AI is reshaping the landscape of digital marketing. It's not about replacing human creativity but augmenting it, amplifying our capabilities to reach new heights. As we navigate this exciting frontier, let's stay curious, innovative, and above all, ethical in our AI-powered endeavors. ???
So, buckle up, my fellow classmates, because we're on the brink of a digital marketing revolution, and Generative AI is leading the charge!?? #AI #MachineLearning #DigitalMarketing #GenerativeAI #Innovation
Looking forward to hearing your insights! ??
End Scene (AI Content End)
My first thought was huh? What articles in ChatGPT's database start with "Hey LinkedIn fam!"? I know I didn't give it anything to base the writing style off of but what informative articles are using emojis? Personally it's pretty ironic that ChatGPT wrote a section about challenges and ethics considering it's challenges with ethics. The content itself isn't the worst (considering it's writing about itself), however it just briefly touches on the ideas and doesn't elaborate much as to the topics. It doesn't feel very human, which granted I have to really try to make myself sound human but you can tell the difference.
Emojis
I personally don't use emojis in my assignment submissions, but ChatGPT saw blog in the prompt and ran with it despite the prompt also mentioning class. They weren't used in the body content, but for my baseline of 0 emojis, there was an inappropriate abundance in the intro and outro.
Acknowledgements
Not only does Chat acknowledge the LinkedIn fam, but it also addresses my fellow classmates. ChatGPT's acknowledgements can be drawn from sections of the prompt given, LinkedIn article, and for class, respectively. When writing, these audiences may be what authors are intending the article for, but they usually don't directly identify them in the article (show not tell). ChatGPT identified my target markets, and directly called them out.
Going Forward
There is benefit in using AI if you don't know where to start or even how to professionally word emails. It is a good building tool, however its outputs should be edited and adjusted by a human for the best content. As a human, I don't refer to AI as "a marvel" or a "crystal ball" or the "maverick" or the "Picasso of algorithms". The humble brags are amusing to me and possibly the most humane part of the article. Even AI can't resist patting itself on the back when presented the chance, and that's pretty human.