I had ChatGPT do my homework, and then I critiqued it.

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I absolutely hate this

Something that I have always appreciated about writing is how much you stand to gain from other's work. We all use slightly different wording, comprise sentences of preferred lengths, format things differently, etc. And ChatGPT has essentially ruined this and made all of the fun, quirky, and unique aspects of writing disappear, because why wouldn't you run it through AI software to first ensure that it is all correct? Why not confidently better your word choice? Reading large text blobs is never fun and the existence of AI has made it even harder. With this being said, I will now critique how it did.

For starters, this was my prompt.

"In around 450 words, write me a blog post regarding the use of generative AI in digital marketing. Have the tone of a college student who is writing in a business casual manner. Include bullet points and subtopics to make the post easier to read and understand."

As you can see, I wanted to tackle some issues I had in particular.

• Tone of writing
• Specifying it is a blog post
• Making it sound like a college student in the business field
• Breaking up the blog to not read as boring and break up the chunks

I do not like what it wrote. While it covered almost all of the specs I gave it, it did not understand it as a human would. If I told someone to write this for me and specifically said that I wanted it to be broken up, they would not break it up into equally sized paragraphs. They would include numbered lists, bullet points, bold, underlined text, and quotes just to name a few. While GPT may be able to do this if I extend the prompt I give it, it will never be perfect.

As for the content, it is all there and accurate. But this was no surprise; this is its specialty. But its wording is garbage. No college student let alone really any human is going to write "paradigm shift" in a blog post unless they are incredibly pretentious.

Overall, I can't be mad at what it wrote as it did it in about 1 minute and a majority of the time was me deciding what the prompt would be. I will continue to never use it in this context but if it ever helps people get started writing when they may be stuck, I will continue to be forced to welcome it.

So, how do I see AI being used in digital marketing?

Pretty much exactly what the AI said would be my thoughts. While it will be constantly improved, I don't see it fully replacing anything or being completely automated without human surveilance.