I generated 1 qualified lead every 76.94 people I contacted.

I generated 1 qualified lead every 76.94 people I contacted.

Full campaign breakdown ??

There are 4 elements to every outbound marketing campaign.

Every system works like the links of a chain.

It's only as strong as it's weakest link.

Meaning, if you ONLY focus on steps 1, 2, 3, & neglect the 4th - it will fail.

ALL 4 PARTS NEED TO BE OPTIMIZED FOR THIS TO WORK.

For context, this client was a music promotion agency targeting record labels & other music organizations to secure sponsorships & promote their service.

They have all the green flags of a company that cold email will ABSOLUTELY RIP for:

- low market sophistication

- high level of product-market fit

- high ticket size

- large TAM (relatively easy to target)

Let's get into the 4 parts of the system.

1.1 - Email Infrastructure.

Domains - Porkbun .com

Email Accounts - Premium Inboxes (25% off first month, code OUTREACH)

Automated Email Sending: Smartlead .ai

Inbox Placement Testing: EmailGuard .io

Deliverability Best Practices:

- 2 week warmup + 2 week scale up period (5 -> 20 emails / day / account)

- Heavy spintax & keep scripts under 100 words.

- Only send to verified & relevant email addresses.

- Run Inbox Placement Test at least once every 2 weeks. (if not more)

2 - Lead List

Since we had a large TAM and they were relatively easy to target, building a lead list was simple.

1. Find a directory/database of relevant record labels. Scrape them.

2. Copy & Paste the websites into Apollo & filter on a "people" level.

3. Export the leads using a third party service & SMTP verify the emails.

"What Clay enrichment did you run to get this result?"

None.

Since this offer is unique & valuable on it's own, we didn't even need to test with any AI snippets/first lines for this industry.

It's also a low sophistication market (unlike eCommerce/agencies), so there's simply no need for it.

We still generated 100+ leads without using AI.

3 - Email Scripts

Since the offer is actually valuable & it's in a low sophistication market - our scripts were SUPER direct.

Emails ended up looking something like this:

Susan, frustrated of managing influencers or paying thousands to an agency? XYZ Influencers lets you activate 2M+ TikTok and YouTube creators with one click.

No agencies, no hassle—just results.

Interested to see how easy influencer marketing can be?

Thanks,

John Smith

PS: We've powered 22K campaigns with 10K+ advertisers in the past 6 months.

4 - Lead Management: what happens after the lead responds.

This is the MOST overlooked part of the system, by far.

Everyone focuses on the first 3 parts, but in reality, this is where you NEED to be spending more time.

Since we enriched the positive replies with their mobile phone numbers, we have 2 points of contact at this point.

Once we have this, we leverage the f*ck out of it.

Email response + warm call within 5 minutes of response.

Daily follow ups via both channels, mobile texts, etc.

You may think "Why are you responding within 5 minutes?"

Because it quite literally increases meeting booked rates by 100x.

Case study from MIT to back up the research behind it:

https://cdn2.hubspot.net/hub/25649/file-13535879-pdf/docs/mit_study.pdf

That's the 4 part cold email outreach system that generated 129 qualified leads for a music promotion offer.

Comment below if you found this valuable & want more of these campaign breakdowns.

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