I Felt So Stuck In My Practice

For the longest time in my practice, I felt stuck.

Thankfully, I introduced 2 income streams that got me unstuck and propelled my practice to the next level.

The first was a personal pivot. I was bored with general practice but thrived on treating sports injuries, especially in martial arts and high-end athletes. I relished the pressure and challenge, like when a coach asks,

"We have a semi-final in 2 weeks; will he be able to play?"

I decided to focus my marketing and word-of-mouth referral efforts on this niche and began limiting the number of general practice new patients I would book each month.

Soon, the majority of my list comprised sports injury clients, allowing me to raise my prices, do more of what I loved, and feel way less stuck in the grind of general practice. ????

Have you got an untapped income stream in your pocket? Maybe a course you completed but never promoted? Or a treatment technology or program you invested in but haven't seen a return on? ?? Would several mornings a week doing a running clinic or mum and baby clinic be great?

The second income stream I added was a treatment technology, specifically IDD therapy. This gave the practice a strong USP and opened up an entirely new revenue stream. ?? Creating several marketing methods to generate new enquires for this helped me scale my practice.

Drawing from that experience, I help practices promote treatment technologies and launch new services. Here are some recent examples:

Jill, a physio in Canada, has carved out a headache and TMJ clinic within her practice, reducing her general practice hours and focusing on what she enjoys.

Pat, an osteopath in the UK, introduced shockwave therapy and is on track to pay for his unit in 5 months from additional revenue.

Claire, an osteopath in the UK, has an associate trained in the Mummy MOT program, now regularly seeing 20 patients a week in her women’s health/Mum and Baby program clinics.

Sarah, a physio in Canada, added laser therapy and is looking to add a second unit after just 10 months.

If you're feeling stuck and would like to explore adding additional revenue streams to your practice, CLICK HERE and schedule a time to chat. We can create a roadmap for adding and promoting one or several income streams to your practice.

Let's get you unstuck! ???

Speak soon,

Nicola

P.S. Calls are totally free of charge but spaces are limited and once they're gone, they're gone, so grab a slot soon. ??♂???

P.P.S. If you aren't feeling stuck but just want help to add and promote a revenue stream...do go ahead a book a call ??

Whenever you are ready, here are 3 ways I can help you get more patients, get more time back for yourself, and increase your practice profits:

1. Check out our resources and workshops: Free Stuff
2. Join my no-nonsense Facebook group: Join the Facebook group
3. Join Practice Growth Accelerator, a leading business and marketing program for health professionals: Find out more

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