"I feel like I'm imposing on my clients to ask them for a testimonial. Plus what if they say something bad about me?"

Question from a subscriber: "I feel like I'm imposing on my clients to ask them for a testimonial. Plus what if they say something bad about me?"

The other day, I got some scathingly negative feedback and I was whining to Antonio.

"Waaa waaa waaa, Antonio they were mean to me, you're my man, protect me, waa waa waa."

And he says this back.

"Babe, would you rather have them think it, and not tell you?"

It made me pause and ask myself:

"How can I have any integrity if I'm not in total alignment with what people want?"

"How well can I understand what I truly do for people, if I don't see things from their perspective?"

"How strong can my relationships be, if I'm not fully aware of whether or not it actually works for the other person?"

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Take these actions TODAY:

• Put a note in your calendar for September 1st to ask 20% of your clients for a testimonial.
• Make another note for October 1st to ask another 20%, and on and on...
• Ask for 20 second video testimonials. It is way more powerful.
• When you ask for a testimonial, be open to both the positive and negative. A humble approach will actually make people more likely to give you a good review.
• Say this, "I was wondering if you'd be willing to say a few words on video about your experience as my client. Nothing too big, just two sentences. If you have not-so-good feedback, I'd be open to that too."
• Have ready a written set of instructions about how to produce the video testimonial. Tell them to record a 20 second clip with their phone and send it over We Transfer, or upload to Loom or YouTube and send as a private video.

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Every time you ask for feedback, you strengthen your relationship with someone - no matter what the result is.

It's not an imposition - it's a gift to them as well. It is a benefit to them when they go through the exercise of thinking about your relationship and what they are getting out of it.

Be open to the truth! Whether or not you acknowledge it, it still determines the course of things.

Yeah?

Yaaaaah.

BOOM - there you go, today's marketing tip for ya!

-Sara G

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• I am an outsourced CMO for companies who need regular, full service marketing - blogging, social media posts, newsletters, etc.
• I am an hourly consultant for those who just need one-time or recurring guidance
• People hire me as a ghostwriter to write content for a project fee.
• Send me your website if you want my opinion on what you can do to improve your site's SEO rank.

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If you are finding this newsletter valuable, please feel free to support its production by making a?$20 contribution?via this?PayPal?link ?or via?Zelle to?[email protected] .

-Sara G

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