“I Don’t Need a Brand Voice Style Guide…”

Said no one ever.

Okay – maybe some have – pero how does their overall marketing compare to someone who DOES have a foundational guide for their business?

I can tell ya, the biggest difference I’ve seen with the two types of business owners and their marketing is that one business owner has GAPS in their funnel...

The other jef@ has a funnel that’s seamless.?

And I say this all con amor.?

We have to be able to give ourselves constructive feedback to keep getting better at our craft - myself included!

So take the info in y siempre pa’lante!

Here are your 12 check-in statements to make sure you’re on the right track - or, if you're already up and runnin', a refresh is always good. ;)

1. I have a brand voice –? My brand’s personality, style, and values are consistent. It’s what showcases my brand’s identity. When I think of my brand, I think of ____ person. My values also have action steps. This means I show HOW my values show up at all levels of my business.
2. I have a brand tone –? My brand’s tone can change depending on the scenario I’m in, but it still reflects my brand’s personality and values. For example, when I’m engaging with customers, I want it to sound ___ during times of? joy, ____ in anger, and _____ if hesitant.?
3. I have a unique selling proposition (USP) – I promise features and benefits others can’t offer. There may be others who do what I do, but only I do it a certain way.?
4. I have a mission statement – It says why my brand exists,? what I want to accomplish, and how I plan to get there. I make sure to show it in a way that intrigues, inspires, and motivates both my customers and employees.
5. I have a brand promise – It’s reflective of the specific challenges my customers are facing and shows how I can help them overcome those challenges.
6. ?I have a brand archetype – My archetype gives structure to create stories that resonate with my community on an emotional level. This helps me create a stronger connection.
7. I have a brand story – I know the series of events that sparked my company's beginnings and can express how my story is still driving my mission today.
8. I have a personality word list –? These include real qualities, emotions, and expressions my brand embodies.
9. I have a phraseology list – These include common phrases, sayings, words, sign offs,? and slang used when I communicate with my customers.
10. I have a passion mantra – I can make my branding come together in one statement. It creates an emotional response in my? audience and resonates with their deepest felt desires.
11. I have an ideal customer avatar (ICA) – I know their age, gender, location, interests, desires, fears, pain points, goals, dreams, what they read, where they like to shop.?And no, not in a creepy way! Just good ol', detailed market research.
12. I have do’s and don’ts – It’s clear to anyone who gets? a copy of my style guide on what they can and can’t do when writing for my brand. Clarity is key!

There ya have it.

As an ambitious entrepreneur like yourself, I encourage you to have - or remake - a brand voice style guide ... especially as you continue to grow.

Wanna know more?

Drop me a DM and let's chat!

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