But, I don't like social media

Social media. Love it or loathe it, it’s kinda a must-have for business these days. But what if the thought of showing up online makes you cringe? If posting feels forced, salesy, or just plain exhausting, you’re not alone. The good news? You can make social media work for you without feeling gross about it. Ditch the ‘ick’ and start showing up in a way that feels good.

Step 1: Curate Your Feed

I want you to curate your feed. Follow the stuff that you love.

Follow the stuff that your ideal client loves. That shouldn't be super, super far apart. We have a chance to build a business that we love. And that means that we can have an ideal client avatar of somebody that we would actually get along with.

Intentionally go through and delete or remove things, people, pages, groups, whatever it might be that makes you feel bad about you, that gives you the ick, or that now pushes out content that you just don't enjoy or get value from.

Start absorbing the type of content that you actually enjoy and you'll start emanating that.

Step 2: Notice What Grabs Your Attention

Next, when you are scrolling social media and you do see something that you do want to see that stops your scroll, have a think about why.

Stop for a second and think about why. Is it just because it was funny?

That's cool. That's probably my main reason for stopping most of the time.

Is it because it resonated with you? You can see yourself in something that someone was saying or showing or a skit that somebody might have put together and you're sitting there going, oh my god, that's so me.

?Or does it resonate with you in the other way, where somebody is telling a story of a struggle, or something that they've been through, or one of their clients has been through, or someone they know has been through, and you're going: Oh my god, that, yeah, that has happened to me, or that is something I struggle with too.

Chances are, the content you enjoy most is real, engaging, and human. [Unless it's cat videos, or cartoons; in which case, I can't help] And guess what? That’s exactly what your audience wants from you, too.

Step 3: Show Up as You

Putting content out there, especially content from the real you, without you having the mask on, without you pretending to be something that you're not, does help attract people that get you, that like you, and that you're probably going to be happier to actually work with.?

Think about it this way. You're actually robbing your audience, the people that would love to work with you or know you, that would love to hear from you, that would love to hear those stories where they can go: "me too", you're robbing them of the chance to have that by waiting for things to be perfect or by being too fearful to actually jump on and do things.

?Think of it as "I'm putting stuff out there for other people to find and enjoy and resonate with and connect with and if I don't put my stuff out there, they're stuck looking at all of the crap that I just cleared out because there's not enough of the good stuff, the real stuff, for them to consume".

You're robbing them of that chance. And you know what? If they don't like it, they can scroll on. It's actually that simple.

?I hope that reframing that for you has given you maybe that little boost you need to go actually, yeah, I do have something to say that might make somebody smile or feel better about themselves or just feel good in general, and I'm going to put it out there for the world.