I don’t know if my podcast is going to “work”

In a world that rewards those who have the “right answer”, it makes sense why entrepreneurs and creators are constantly seeking certainty and definitive pathways to seeing results.?

From “step-by-step blueprints that will prevent you from making the same mistakes I did” to “the BEST strategy to grow your podcast in 2025”, we can’t help but consume anything and everything that might get us closer to success.?

Even if we intellectually know that there is no one singular path to hitting our next business revenue milestone…?

We still have 20+ business strategy podcast episodes lined up in our queue and another 30 videos added to our “Watch Later” playlist on YouTube (@ me lol)

And as much as I hate to admit it, I also know that this subconscious desire for the “right answer” is stifling my creative work.?

Specifically, it suffocates my curiosity and courage to explore new ideas - Both of which are prerequisites to creating not only my best and most original work but also to stepping out of the constraints that other entrepreneurs keep themselves confined in.?

To illustrate this, think of something you’ve recently consumed that feels original and resonant to you.?

For me, it would be a video titled “I used to hate vlogging until I learned this.” by Vanessa Lau (Link: https://youtu.be/QgUm_jQ6B8U?si=S1F9oCc3EIrTJSd3)

In this video, Vanessa let her curiosity about vlogging guide her.?

She essentially asked herself “What would happen if I actually committed to vlogging?” - And this question shaped the decisions and actions that followed.??

Through her exploration, she was delighted not only by the lessons she learned about her capacity as a creator but also by the surprises she was able to capture as a result of vlogging.

This video from Vanessa Lau is NOT the typical “5 things you need to know about vlogging”. Instead, it was original and resonant because Vanessa was not speaking from the place of having all the answers.?

Rather, she was exploring a question.?

She was creating new insights and possibilities.?

And most importantly, she was stepping out of her comfort zone.?

Vanessa’s process is something we can all adapt into our own creative work or business.?

And this is the exact process that’s driving my current approach to podcasting.?

Right now, I don’t know if my new podcast - EDIT HISTORY - is going to “work”. But that’s not the point.

The point for me is to explore the questions such as:

• What insecurities do successful entrepreneurs and creators grapple with and have to work through to get to where they are today? But more importantly: To what extent are such challenges a requirement for character-building and growth/success??

• If entrepreneurs and creators are more transparent with sharing their biggest insecurities, how could this positively impact their business or brand? After all, so many folks are hesitant to show their “weaknesses” especially when they have a public image…

• Likewise, how exactly would such stories actually help the audience? The generic answer we often hear is “It helps the audience feel seen and heard”... But what else? And how??

And rather than repeating what most of us already know in relation to content creation or tips to grow your business, I am using the podcast as a vehicle for us to explore these questions together with listeners.??

THIS is how I intend to set EDIT HISTORY apart from other shows.?

Now it’s your turn:?

• What are you curious about and would love to explore in greater depth?
• Where are you willing to step away from the well-trodden path and start paving a new way?
• And how will you continue to move forward and let curiosity guide you - Even when it’s tempting to follow what everyone else is doing??

For entrepreneurs and creators, doing what supposedly “already works” may feel like the logical, responsible thing to do.?

While I don’t necessarily disagree with that… What I do think is that this path will surely keep you from doing your best, most original work.?

Staying in a state of certainty can be effective, but only if you’re okay with forgoing your potential to create new ideas and opportunities.

Yes, you might be able to replicate the results of someone else if you follow their business or creator career blueprint - But you’ll always wonder who you could have been and what you could have been capable of.

Because at the core of it all - We chose to become entrepreneurs and creators as a way to go beyond who we currently are and where we’re currently at.

There will inevitably be times when we don’t know what the “right” next move is.?

I mean, how do any of us really know if being an entrepreneur or creator is going to “work” for the rest of our lives? We don’t.

But we do know that what’s on the other side is something far beyond what our logical brains can possibly fathom.?

And isn’t that worth trying for? I’ll let you decide :)

I help business leaders and organizations build a substantial and compelling body of work that matters.

How I can help you:

• 1:1 Podcast coaching: I help business owners, consultants, and creators build a podcast content strategy that resonates with their audience, differentiates their brand, and establishes their position in the industry.
• Corporate consulting: I work with organizations to direct your capstone content projects. From conceptualization to scripting to coaching your team on facilitating conversations, I am your go-to strategic partner to execute your content ideas.

Schedule a discovery call for us to explore what working together might look like: https://cheryllau.com/discovery