" I don't have the time"

How often do you catch yourself saying, "I don't have the time"? That's a sign you may be running a reactive shop.

If that's the case, you need to do whatever's necessary to get proactive and get ahead of the curve.

Set schedules, create and organize your mailings, develop your website ... be as creative and aggressive as you have to be. Your return on investment will be worth it -- not just for your organization, but for your career and peace of mind. Reactive organizations (and people) eventually sink. By being proactive, you set yourself up for success.