I don’t always use the F bomb, but when I do, I like to include it in one of my books without realising it and then order at least 1000 copies ...

While perhaps not as popular in Australia as North America, the ‘most interesting man in the world’ series has been a viral sensation for some years**.

The various memes, using the protocol I flagged in the heading to this post, have themselves become almost legendary.

One of our mantras is that anything of importance in terms of the written word must be printed in hard copy for proofreading services.

The science in this area is compelling both in terms of academic research and our personal experience.

Recently, I had yet another timely reminder of this.

With all of the books we have published, we now refuse to release them on Amazon until we have printed and reviewed a physical proof.

This has been born by bitter experience where hundreds, if not thousands, of copies have been ordered previously with, for example, a typo on the cover or some other formatting issue, which does not show on the PDF version (even when printed out on a printer), but does appear on the proof.

The most recent example is shown by the image here (assuming LinkedIn does not prevent it from showing).

The image is one from Shutterstock and is publicly available.

The image was chosen by me.

It was reviewed by at least five other people, including the person that almost without fail finds errors for me (my mum).

We were within moments of ordering over 1000 copies, when by chance we stumbled across the offending word. Please note the book itself runs to over 200 pages and has over 100 images.

There is a separate question however as to whether we should have proceeded with the image as is, if only to give the ‘deep cut’ readers a bonus surprise.

In relation to the book itself, the Dream Enabler Series shares many of the key learnings I have been fortunate to discover while having unprecedented access to some of Australia’s most successful people.

Inspired by one of our heroes, Dr Seuss, all books have covers colour-coded to help identify the genre.

The Orange Book shares the inspiration that was leveraged to write ‘The Dream Enabler’ (or ‘white book’) and formed the business plan for the founding of law and fintech firm View Legal.

The Black Book is a ‘workbook’. It provides a framework to explore and achieve momentum in relation to each of the key concepts explained in detail in the white book. It is designed to be actively ‘consumed’ by readers – with space deliberately set aside for note taking by the reader.

The White Book is a 60,000 word business book that deeply explores the lessons I have learnt while working for and reading the literature of some of the most successful leaders in our community.

This release, 101 Tips for Staying Young and Foolish, is a further iteration in the Dream Enabler Series. It succinctly captures each of the 101 lessons explored in the Orange Book.

Each lesson is in turn shared with an image; embracing the mantra that a picture tells a 1,000 words.

** learn more about the most interesting man in the world below, however note – it is over one chargeable unit (at 8 minutes), but you could try something never even remotely considered by any self respecting timebiller on chargeable matters (that is round down) … #burnthetimesheets

https://www.youtube.com/watch?v=U18VkI0uDxE