I DELETED Snapchat!

That’s right; it’s gone, I’m done.

I finally made the call for the first time in my life, to delete a social media platform.

Let’s cut straight to it, here are the ten reasons why I made the decision:

1. More people are using Instagram Stories than the Snapchat app, which has a total of 166 million daily users. Being able to access a large, rapidly growing audience is important to any business or influencer.
2. A huge downside of Snapchat Stories is the fact that you have to swipe to the left to even see them within the app. The UX (user experience) is pretty bad. Whereas with Instagram, stories appear right at the top of every user’s home feed as soon as they open the app. This will ultimately result in more eyes on your message.
3. The Instagram direct mail interface is well-integrated with other aspects of the app. As a consumer – for example – if I see an amazing deal on the Protrition account, I’m just two clicks away from sharing it with my entire friendship group. Additionally, Instagram always displays users’ profile pictures, making it very difficult to accidentally send anything to the wrong person. Which we all know, could be very awkward…
4. Anyone for a filter? Whilst Snapchat has been previously accused of ripping off small-time artists, Instagram is more original in the majority of its designs. They’re better rendered to your face too, so you won’t have a dog’s tongue dangling off your left earlobe.
5. Instagram have taken Snapchat’s location tags and made them undeniably better. You can search by location and start looking at anyone’s story from any corner of the globe; it’s so much easier to start following people you didn’t know.