I dare you to dare.

The slide of ?sa Gabrielsson of Epiroc said "Dare to think new", and it got me asking myself: "Am I daring enough around thining in new ways?"

I am afraid the answer is "no".

Do not get me wrong, I think I am good at coming up with ideas that make my life better in some way. But I am not much of a risk taker. (An example: Often when I write my books, I already have a number of buyers for them before I start to write them so that I already know that I will make a certain amount of money before investing the time into writing them. It's smart, but it's not very brave.)

Often I hear: "Creativity is about taking risks!" - but actually, creativity is about being brave enough to take that risk. Or more specifically: To dare to think in new ways, and to act on those ideas.

And while I think it's a bit misguided to think too much about the risk-taking aspect when it comes to creativity, I think it is absolutely spot on to think about daring.

In Epiroc's case it was about investing in developing electric vehicles for mining, something that has now gotten them to be one of the leading suppliers of that in the world.

Listening to ?sa, I made a commitment to dare more around both how I think, but also around how I choose to implement my ideas.

I dare you to do the same.

Fredrik Haren - The Creativity Explorer.

ps. ?sa spoke at the opening of the innovation house at Knightec in #V?ster?s, where I had the privilege to be the closing speaker. It was such an inspirational evening full of innovation where I also got to listen to Karin Hasselstr?m , Dimitris Gioulekas , Caroline ?kerblom of Tesla and Niclas Sigholm . I left the event inspired to innovate more. And to dare more.

pps. In the spirit of this text, I am going to ask if any of you have any connections in #Kazakhstan that would be interesting for me to interview about #creativity and/or who would be interested in booking a speech on creativity, as I have dared myself to speak in that amazing country in 2025. :)