I created a podcast entirely by using AI - listen to it here. Trying to "Reinvent"...? I have an insight

Imagine that you are drawing up your strategy for 2025. You have to read the Talent Trends 2024 by SHRM as you prepare. And I offer you a choice that you can listen to a 20 minute podcast as you drive to work. Which one would you choose?

Listen to the AI Generated Podcast

More importantly, imagine what this can do to revolutionize how we learn. As we enter the skills economy, we create new jobs that will need people to learn new skills. Learning through podcasts can be such a game changer.

The Power of AI-Generated Podcasts - I am so excited

I am thrilled to explore the implications of using AI to turn books into podcasts of varying lengths. This technology has the potential to make knowledge accessible to a wide range of groups, including:

Game changer for 2.2 BILLION people: Globally, at least 2.2 billion people have a near or distance vision impairment. In at least 1 billion of these, vision impairment could have been prevented or is yet to be addressed. AI-generated podcasts can provide them with equal access to information and learning opportunities. Vision impairment poses an enormous global financial burden, with the annual global cost of productivity estimated to be US$ 411 billion. Vision loss can affect people of all ages; however, most people with vision impairment and blindness are over the age of 50 years.

https://www.who.int/news-room/fact-sheets/detail/blindness-and-visual-impairment

Part of our daily life: 49% said they listen to podcasts while doing chores (the gender split was 43% male vs 55% female) 42% said they listen to podcasts on their work commute. 29% said they listen to podcasts while working out. AI-generated podcasts can make long commutes and doing chores more productive and enjoyable. https://www.thepodcasthost.com/listening/podcast-industry-stats/

Illiterate individuals: The United Nations estimates that 754 million adults worldwide lack basic literacy skills. AI-generated podcasts can help bridge this gap by providing an alternative way to access information and learn new skills.

https://uis.unesco.org/en/topic/literacy

Busy students and professionals: With increasingly demanding work schedules, professionals often struggle to find time to read. AI-generated podcasts can help them stay up-to-date with industry trends and developments during their daily commutes or while exercising.

https://uis.unesco.org/sites/default/files/documents/fs46-more-than-half-children-not-learning-en-2017.pdf

Language learners: AI-generated podcasts can provide language learners with an engaging and interactive way to improve their listening skills and learn new vocabulary.

People with dyslexia: According to the International Dyslexia Association, approximately 15-20% of the population has some form of dyslexia. AI-generated podcasts can help individuals with dyslexia access information and learn new skills more easily.

Have a break, have a ...

Japan has a Kit Kat obsession. Kit Kat comes in incredibly creative flavors like matcha (green tea), hojicha (roasted green tea) and whole wheat... to name just a few (See the list here)

The sales of Kit Kat bars, from Switzerland-based Nestlé, were lukewarm in Japan, until 2001, when marketing executives noticed that sales of the candy bar surged in December, January, and February on the island of Kyushu. Curious, they discovered that students associated the name Kit Kat with kitto katsu, which means “you must overcome” in the local dialect. The students were buying the bars for luck when they took their exams for high school and university. Nestlé built its Japanese marketing strategy around this insight, and by 2014, Kit Kat was the country’s best-selling chocolate.

Now I need a bite of chocolate - not just the break.

Reinventing is made up of two words

You have to REIN your fears. Stop VENTING and take the plunge. That is how I was describing it to a client.

Reinvention is all about crafting a new identity

I face this issue when I wanted to become an entrepreneur. I could no longer hand my business card to anyone. The organization's brand was not available to me. I only had my personal brand to fall back on. That changed how I look at personal brand building. Accepting a new identity is the foundation of success. When a sports person becomes a coach, it is a change of identity.

I spoke about some of these ideas with Shahana Banerjee.