I COULDN'T UNDERSTAND
AMIT KATOCH
JAKSTAR PHARMA , CEO . Author, Mentor, Brand Specialist, healthcare Expert ,Ex-Novartis ,Ex-Ciba-Geigy,3 decades experience in pharmaceutical marketing. Associated with Premium hospitals for their niche marketing .
Today i visited one surgeon who is a good friend.He was very happy to showed me the new Ultrasound machine that he had bought.It was quite compact and loaded with lots of new features.He told me with proud that he finally bought the best ,GE Ultrasound machine.I congratulated him.
Later on i had an appoinment with one ortho surgeon who was very happy to see me as he too wanted to show me his new purchase.He told me that his long pending dream has come true today when he bought mercedes.I was offered sweets .I congratulated him and wished him safe drive.
On my dat to day work i am often asked for medicine samples and i am told that they believe in them for good quality.I always thank them for the faith .
But what i don't undestand is..... when they have to prescribe medicines to their patients,they prescribe PCD companies' drugs or very local drugs.
I couldn't understand it .......Would you help me?