I Completed 50 Fiverr Gigs for UGC, Here's What I Learned

If you ever fell down the TikTok or Twitter UGC rabbit hole; you have probably seen that there are many UGC creators out there ready to help you promote your brand with realistic "customer-like" contents. Most people on these platforms make portfolios and immediately start pitching. I decided not to make a portfolio and first gain skills both in UGC and with side-hustles via Fiverr.

Fiverr is known to be a platform where you make a profile where businesses come to you rather than you pitching to them. So back in march I made my profile and began trying out UGC and experimenting with prices. If you are curious what my profile looks like, I'll leave it here for you to check out:

As far as pricing experimentation goes, I started very low and wanted to build it up slowly to find the right Fiverr price to get gigs via inbounds meanwhile gaining experience! I would say after 50 gigs I already have quite a bit of experience, but I want to get to 100 gigs before I begin my own pitching. This grants me a lot of time to figure out what is the right price for me while learning.

To provide you some background on my gigs so far, I already have an article explaining the beginnings of this experiment and how the first 25 gigs went, but in this article I'll focus on the next 25 Fiverr gigs.

But to give you a long story short: I began at $5 hoping to quickly get a gig out of low cost; then bumped it to $10, and $15 over time and watched the difference over the course of 25 gigs. The experiment continued as I did more gigs to see the changes both within my own skillset; as well as how many clients came to me and what "type" of clients came my way on Fiverr.

Lessons Learned Continued: Pricing

To start, I raised the price to $20 right after reaching 25 reviews on Fiverr. At this point not much changed in regards to inbounds or type of inbounds. Though due to my lessons learned I was not quick to take on the clients and took extra steps to filter out the bad ones, asking many questions before beginning an order, which is great.

Part 1: "Added Services"

The biggest pattern I noticed while completing the next 5 orders was everyone wanted me to create the script. In the first experiment some clients wanted a script while some didn't.

Scripting is still taking a very long time for me. Which made me realize, I should change my pricing strategy and add an additional cost for scripting, since these orders are significantly more time consuming. As a result, after 30 orders I added a $5 add-on cost for scripting. This was something that actually didn't make a lot of changes when it came to customers. So overall it was a good increase, especially since it's labor intensive.

Part 2: Price increase

Raising the price to $25 after 35 reviews, for the first time I actually saw a significant decrease in inbounds. Which is unusual since I actually gained more weekly viewership to my page as well as users liking my profile. This could mean I am in-between "hot prices" users like, so I simply waited with plans to increase it in the future after more social proof. After waiting and seeing nothing, I increased it to $30 and didn't see much of a difference. Weird right?

I kept increasing and actually overall still saw a decrease in contacts over time. But since I've been so busy these days I haven't noticed it so much. This could simply be because it's higher price there are less customers out there.

Part 3: iPhone

I noticed that other users when they had a phone with a notably good camera, they mention it somewhere in their profile (ex: FAQ's) and have a higher price point due to it. As a result, when I got an updated phone I increased the price by quite a bit. Which put me at the higher end of the low-cost tier (under $45)

After this section of the experiment ended, I think my prices are still far too low by comparison to the level of content I provide. Though I am still unaware what the right price would be. It takes time to reach the sweet spot for gigs. If I get any other expensive equipment; I think I will try raising the price again since I'm still overperforming for the price.

Lessons Learned: Skills

Outside of simply saying I got more practice, there is some skills I learned on the business side. Mainly, I learned the opportunity of re-pitching. I had a few different successful instances where I did a customers initial order, and then I came back to them with another idea for a video and did a secondary video with them. I think this is something I will continue to try doing with clients I enjoy working with to build my skillset.

Also I learned patience. The Fiverr platform is known for having either no inbounds at all, or more inbounds than one person can handle. Upon hitting my first dry spell I was very nervous; but it's okay because it taught me how much patience is required in the freelancing business.

Overall

As a UGC creator, it is essential to strike a balance between pricing, quality, and client expectations. So my plan is to do more experiments and talk about my results in the LinkedIn community. This next 25-50 gigs I'll focus on both improving my soft skills for clients as well as my pricing strategy and talk about both. Let me know what you think! Also, please feel free to provide some suggestions!