I can't believe I once believed this...

I used to believe that copywriters at the top of their game have their natural creative?talent?to thank for their success.

I also believed that I needed to win first prize in the state-wide grammar trials in order to write for others.

And those beliefs almost stopped me becoming a copywriter (before I’d even begun).

When I actually dug in, I realised just how wrong I was.

Writing on instinct is how most copywriters start out. People with a knack for writing or storytelling tend to gravitate towards copywriting.

But when something shifts — like we want to?increase our rates, book a complex project, or attract a more sophisticated client?— we start to doubt ourselves and our skills.

The hard truth is that there is a limit to how far instinct will get you.

Which is why?The Copywriting Inkubator is designed for working and aspiring writers who want to be?great?copywriters.

Because, yes, you?can?write copy on instinct alone, but not for long and not if you want to become a pro copywriter.

The type of copywriter who charges seriously big bucks and lands clients who are happy to pay. Not to mention only saying yes to the dream projects.

Those copywriters aren’t more talented than you are. They’ve simply studied up.

Because copywriting is a skill – not a talent.

What if I told you... writing copy is mostly science, sprinkled with just a little bit of creativity?

What if you had... a stellar copywriting handbook that took care of the science part?

And?some idea-generating processes?for the creative part?

The truth is that 80% of copywriting is technique and process.

But it also means, you?need?to learn the copywriting frameworks, techniques and processes it takes to write compelling and effective copy.

Without them, you’ll hit the ceiling on your potential.?Fast.

But with a rock-solid copywriting foundation—exactly what you’ll find in The Copywriting Inkubator—you can achieve all of your copy dreams:

?? Set yourself up for your copywriting career

"I wanted to get the best education possible and really set myself up well for my copywriting career. After signing up, it didn't take me long to realise that it ticked all the boxes and then some."

? ?? Write copy with confidence

"Now I'm running a business. I'm writing high-quality copy. And I couldn't have done it without the course and without learning everything that you've shared. The course gave me the confidence to call myself a copywriter."

??? Do your client work faster

"It’s helped me do my client work faster (and get better results) because I’ve been able to deepen and systematise processes that were kind-of intangible for me before, like coming up with that killer headline."

??? Do the work you love most

"I'd never heard of the word copywriter. I had zero clue. Now, I'm fully immersed. I'm sitting in my chair and turning up every day. I am a copywriter! I'm actually doing what I really want to be doing! And that's a fantastic feeling."

??? Raise your copywriting rates

"I wanted to have confidence in my copywriting skills, so I could also have confidence to charge higher rates. Belinda helped me do both."

??? Speed up your learning curve

"Without this course, I wouldn't have dared to accept a copywriting job, but now I feel like I absolutely know what I'm doing, which is great. Of course, there's still loads to learn, but this foundation is rock solid and worth every penny I paid."

You don't need more talent, just more structure.

And that’s what you’ll find when you join The Copywriting Inkubator!

Enrol in The Copywriting Inkubator to build your rock-solid foundation in copywriting and get instant access to the must-have copywriting techniques.

If you’re the writerly type (with a knack for language and a way with words), you’ll resonate with what Eman Ismail said about writing on instinct:

"I was writing a lot on instinct. If you're a naturally good writer and you can just write stuff, it can be fun to write, but you don't know why you're doing it. There's no technique. There's no structure. So, it's actually really hard to write copy.

But as soon as you go back and you learn those foundations and there is structure in there and you learn that there are techniques, it becomes so much easier.?Now, I’m writing my copy a lot faster, so that I can earn more money in less time.

I have the copywriting skills I need. It's given me the confidence to tackle subjects that I would never have been able to before.?I recommend it for business owners that want to write their own copy, and copywriters who really want to improve their skills.?It’s been well worth it!"