I Buy End Of Season Coffee ??♂?
Caleb Holstein
Currently in pre-series a funding round with SquareX Innovations, focused on the digital future for the coffee supply chain and beyond.
I've got a confession to make – in my early roasting days, I avoided end-of-season coffee like the plague. The allure of "Fresh Crop" was my guiding light, and buying leftover stock felt like veering off the path of quality and sustainability that I held dear for both me, my clients and the industry as a whole.
But, let me tell you about a game-changing experience that completely flipped the script.
When building a blend for a client where we had a very tight restraint around budget and was needing to find a way to marry the budget and flavour goals in a creative way.
I was struggling to do just this with my traditional model and parameters of finding the freshest crops as a starting point. So I took of the shackles and in discussions with my importers started to taste end of season and post crop coffees from Central America, and wow, what a revelation!
Admittedly, they didn't burst with the same vibrancy as the early-season gems, but what they lacked in boldness, they more than made up for in complexity and structure. It was an unexpected golden opportunity waiting to be seized.
What's even better? This opportunity turned out to be a win-win. Not only did it help our suppliers and producers clear their stock, but it also gave my client profits a boost by seamlessly incorporating these coffees into our blends and seasonal releases.
The icing on the cake? I snagged these coffees for almost 20% less than the early-season spot prices. Now, they've become a dynamic and cost-effective part of our menu, adding a whole new layer to our offerings.
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I'm not just blowing hot air – seriously, give it a shot! Reach out to your importers, ask for those end-of-season samples, and let your taste buds be the judge.
In embracing the often-overlooked world of end-of-season or post crop coffees, I've discovered a whole new dimension to our craft. So, I invite you to join me on this journey of exploration and uncover the hidden treasures these coffees have to offer.
Here's to embracing change and discovering new ways to support you importers and producers whilst rewarding your bottomline.
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Coffee trading & independent consultant
9 个月Caleb Holstein nice story and practice. Most actors find it really difficult to challenge what they have always done. I have seen this either in coffee growers as in roasters and there are huge win- win opportunities in the middle. There are really nice coffees that you can get at competitive prices by oppening your mind. You make me think, for example, in higher deffects coffees which you can get at lower prices and some of those can even have specialty cup profiles.