"I am not a potato"
Helen Reynolds
Unboring comms training that taps into your creativity, grows your confidence and helps you make a powerful impact
Hello!?Hel Reynolds? here, serving you a few tasty?creative comms snacks for your mind.
This week I've been feeling proud of?our Autumn 2022 cohort, who have completed their final module of?the Social Media Expert Programme .?
They've already got incredible results on their brands social channels, now they just have to complete their assignment before they graduate in the new year!
Congrats to the gang.?
Next programme begins in?February 1st, ?if you fancy joining us next year.
Right to the newsletter juicy stuff:
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Comms Creatives content of the week
Content of the Week this week is?from Scottish Parliament, because in a low-key way, they have shown enormous wisdom and judgement in handling a situation that must have been tricky.
And I think you'll like this story.
So I saw?this tweet from Scottish Parliament , and it really made me laugh because the way the graphic has been created makes it look like they're calling MSP Stephen Kerr a potato!
Although we might laugh, it's easy to see how this might happen.?
It shows they've good formula?for creating clear graphics to promote debates:
It's clean, and a simple process for a visual that grabs attention in the home feed.
It's just that the title of the debate 'A Potato With More Vitamin C Than a Lemon' is an unusual one. Quite snappy.
But it somehow looks like that might be his job title, or a description of him.
It's not a mistake, or half-baked comms, it's just one of those things.
If all your graphics are laid out this way, it would be?easy to slip your attention that in this case it looks?funny.
What I like about this is the brilliant way Scottish Parliament and Stephen Kerr himself have handled this and ran with the joke.
Many politicians, leaders, bosses would demand the thing was deleted and try to forget all about it.?
They'd give the comms team a right roasting, and act like it was a crisis of reputation, not just a little glitch that happened that made people chuckle.?
They'd have made a right hash of it.
But not Scottish Parliament - they dealt with it so well.
Stephen Kerr started?his debate with a huge smile on his face, announcing: 'Contrary to the Scottish Parliament Twitter account, I am not a potato! '?
Then went on to say he found it all funny.
Legend!
So the post has stayed up, and rightly so. It's no big deal.
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It's got so much engagement with hundreds of likes and comments and it shows Scottish Parliament do have a sense of humour and a warm, friendly side.
I bet more people now know about the whole potato debate now too.
Well-handled.
Keep your eyes peeled
Try to avoid misunderstandings in your content if you can, but there's no need to panic when it does.
These kind of small things that happen won't boil over if you don't overreact, and handle it with humour.
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Book now! Boost your creative?mojo
Take an online course - a little time to invest in updating your skills
This course will help you take your brand’s social media to the next level.
Understand the principles of creativity and how you can boost the creative ideas, content and campaigns you work on for social media.
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Comms Cartoons
I'm away on a mini-break in the county at the moment, and didn't have time for a new cartoon.?So here's an oldie.
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How to use social media for recruitment
We've designed a course specifically for comms and HR professionals who want to attract the best talent to their organisation.
No basics, no waffle with stats about why - just 90 minutes of pure tactics and strategies you can put into place straight away.
And watch the applications roll in...
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Cool comms and social media jobs
Each week, we forage for lovely jobs and share them on Linkedin.?Here's?a new round-up of absolute bangers:
Communications Manager at Peterson Energy Logistics
2 年This tweet was the gift that kept on giving!