"I am going to start guest blogging for a local publication. It will cost me $500 a blog. How do I get the most out of my investment?"

Question from a subscriber: "I am going to start guest blogging for a local publication. It will cost me $500 a blog. How do I get the most out of my investment?"

Here you go.

?

Take these actions TODAY:

• Make it the best content you have ever written. If you are paying to publish your content somewhere, it had better not be some ho-hum article. If you can't make it to the caliber that it teaches the reader at least three solid points that they haven't heard before, do not do it. Scrap the article and start again.
• Ask the editors what the headline was of the article that performed best over the last 12 months. This will give you a sense of topics the audience loves reading about.
• See who else guest blogs for that publication. Chances are, they target the same clients as you. Maybe you can collaborate, such as by doing a joint webinar, engaging with each others' following on social media, etc..
• Share the guest blog on your social media after it is published, to expand the reach of the article. Tag the editors so that they share it with their following.
• Make sure your website is ready for the increased traffic. Do you have at least one call to action on the home page? Is it clear how to sign up for your newsletter? To get a meeting with you?

?

Yeah?

Yaaaaah.

BOOM - there you go, today's marketing tip for ya!

-Sara G

P.S. Want to talk about how I can help you write inspiring copy instead of the blah blah blaaaah?

Set up a time and let's talk!

WORK WITH ME

If you are finding this newsletter valuable, please feel free to support its production by making a?$20 contribution?via this?PayPal?link ?or via?Zelle to?[email protected] .

-Sara G

Too much email?

You are reading Sara's Daily newsletter. If you haven't signed up yet, click here to receive one actionable, practical marketing tip a day."

Is daily too much email? Sign up for monthly newsletter here.

Disclaimers

All characters in this article are fictional in nature. Any similarity to individuals, living or dead, is entirely coincidental.

Rates may vary as a function of geographic location due to exchange rate differences, fees, surcharges, and other factors. These offers are limited to the services advertised in the promotions contained on this page. Additional services may be provided at an additional cost at rates that are subject to negotiation.

Nothing in this communication can be construed as legal or compliance advice. For advice about complying with your company’s regulations regarding marketing-related activity, please consult your legal or compliance officer.

Grillo Investment Management, LLC will strive to maintain current information however it may become out of date. Grillo Investment Management, LLC is under no obligation to advise users of subsequent changes to statements or information contained herein. This information is general in nature; for specific advice applicable to your current situation please contact a consultant or advisor.