I always strive to be a better version of myself

Success Strategy: Authentic Story of ?Dr. Liubov Ruchinskaya

In the modern world, it's very important for the Leader to stay ahead of the times, have access to information, learn and implement new technologies, develop networking, influencing skills and improve in all directions. Why do some people do it easier, simpler, and more effective? What ?affects success and career growth?

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To answer this question, I asked Dr. Liubov Ruchinskaya (Top Voice LinkedIn | 100 Women @ Davos | Board Chair | Young Talents Coach | Keynote Speaker | Global Consumer Insight Director at Electrolux | Founder at Insights Lighthouse) for an interview sharing her motivation for development and revealing the secrets of success.

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-????????? What unique abilities/qualities do you possess?

-????????? I excel at short distances - I'm a sprinter, not a marathon runner. To run a marathon, I need to break it down into many sprints. I thrive when faced with significant challenges and turn on my superpower, which is solving challenges and making the impossible possible.

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-????????? What motivates you in your developments?

-????????? Simply to become a better version of yourself - We can’t grow in isolation, and both career and sport can serve as good self-improvement stimuli. My mission is to improve people's lives, and working for a large organization, I enjoy knowing that my involvement will have a wide-reach impact.

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-????????? What helps you to overcome difficulties?

-????????? Fear is a significant driver for me. I envision the worst-case scenario and find inner resilience to move in the opposite direction.

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-????????? What events significantly influenced your development?

?-?????????Relocation. The biggest push was facing fears and moving from country to country. The experience of living abroad has never made changing geographies easy. Every move was accompanied by tremendous personal and professional growth.

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-????????? What do you want to achieve?

-????????? Independence is my goal.

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-????????? What do you value in professional relationships?

-????????? To have good relationships, it's important to share similar values and objectives.

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-????????? Can you share an example of a challenging situation in building relationships?

-????????? I remember taking a job at Electrolux to start building a global care team. It was very challenging in the beginning because, after working for 14 years at my previous company, I needed to build trust and reputation in the new team.

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-????????? From your experience, what helps to build an outstanding team? –

-????????? Diversity is a gift. The starting point is to acknowledge each other's strengths and areas for development and learn how to work as a team. Competition should happen outside of the team. Recognition and feedback should happen within the team. There is power in "WE" that can be unlocked with trust, good relationships, and empathy towards each other, and it takes time to develop.

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-????????? What is happening in the insights industry now?

?-????????? The insights industry lacks a strong reputation and image. There are people doing insights who don't call it that, and there are people doing other things but calling it insights, creating different perceptions and negatively impacting the industry's image. We observe a conflict where the industry is growing in revenue and corporate roles but budgets are declining.

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-????????? How do you see the future of the research industry?

-????????? It will be transformed and merged with other industries and practices such as design, data mining, strategy, etc. Insights require a massive rebranding effort not to be diluted and lost among other areas of expertise. AI will transform everything, including how insights are derived.

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-????????? How do you relax?

-????????? Frankly speaking, I don't need to rest because I choose to do things I love and I am passionate about all the time, and I like to switch between tasks.

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-????????? Do you enjoy traveling?

-????????? ?Someone once said that traveling is the only way to gain experience without aging. I completely agree. My last trip was to Argentina, and I spontaneously went to the edge of the world to see penguins. There's never a perfect time to go somewhere, so we just need to take a risk and go.

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-????????? Where do you plan to go next?

-????????? My next dream destination is Kenya. I was invited to visit a school to talk about the power of education. I have to find the time and budget to go there and encourage teenagers to grow. I strongly believe that it matters little where you come from; what matters is your passion, energy, and commitment to your work.

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-????????? What advice would you give to the younger generation of market researchers?

-????????? You need to face your own fears. Reinvent yourself daily. Define a very clear destination point and worry less about paths - the path will be defined on the way when you walk towards your goals. Learn, never accept the thought “I know it” or “it’s too late.”

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It's clear that Dr. Liubov stands out for a few reasons. She is extremely clear about core aspects - her values, goals, motivation to make the world better etc. This CLARITY naturally translates into her Leadership behaviors, communication with others and interactions with the world.

She is not type of a person tolerating status quo, she is PASSIONATELY COMMITED TO CHANGE, being open to new opportunities, demonstrating this by multiple changes in locations, jobs and social assignments. Change has become part of her DNA and she not only accepts changes coming her way but she is a CATALYST FOR THE CHANGE HERSELF, targeting to transform the world. She is Leading, not following.

Last but not least – she is PERSISTENT in achieving her goals, prioritizing development, learning and taking new steps every day.

These qualities shape her unique positioning, help her to communicate effectively, influence people, run multiple initiatives and enable her to make a big positive impact.

What can we learn from Dr. Liubov story? Your personal success strategy + motivation to achieve results + consistent steps every day MULTIPLIED BY YOUR PASSION will make a difference. Its an amazing and inspiring example. Leveraging this, what makes you to stand out in today’s competitive market landscape?