The Hypha Wire: Recap | 2/23/24 Edition
Hypha HubSpot Development
Hypha is a purpose-driven, New York-based HubSpot Agency specializing in solutions that help B2B organizations grow.
Hi there! Happy Friday.
This week I’ve been thinking about a friend who’s about to start a new job. This friend also happens to be a longtime coworker, so there are professional implications alongside personal ones.
On the professional side, it’s never easy to lose a team member you love. At Hypha, we always say that a company’s culture changes when someone leaves and when someone joins.?
Part of maintaining that culture is making sure an employee’s offboarding is as smooth as their onboarding. We try our hardest to avoid a new employee hitting that “I’m just sitting here” part of the day, and we also try to avoid someone feeling overwhelmed and overworked right before they leave for a new organization or life adventure.
I would encourage other companies to invest time into creating both an on and offboarding document. Let’s review some of our offboarding protocols, as we follow our departing coworker on their journey.
Our template covers such topics as:
So my tip is to think about their journey holistically. What are the things we need to accomplish on the work level, on the personal level, and the tactical level? Covering those bases ensures a smooth transition, and hopefully, you have a now-former-employee-turned-company-evangelist out representing you in the world.
- Sage Levene , VP of Marketing, Hypha HubSpot Development
Open Mic ??
Personal Growth v. Professional Advancement
By Jake Stringfellow , Senior Designer, Hypha HubSpot Development
Question, is it possible to focus and daydream at the same time? Let that linger for a second. While daydreaming is not a problem for me, yesterday my mind wandered off as I began dreaming up envisioning my perfect work-from-home setup—a sleek standing desk, and ergonomic furniture, all nestled in the heart of a lush jungle. I think the jungle element might be the point of separation for most, but over the past few years, plants have become almost an obsession for me.??
Introducing plants to my office space got me thinking (not daydreaming) about the nuances of growth, beyond botany, and into the world of design and business. Botanical growth presents itself in various ways—sometimes visible, like a new leaf or vibrant colors, while at other times, plants can appear stalled or dormant. This observation underlines the supreme rule of the botany world: grow or die. And when development isn’t apparent above the surface, you need to search for the equally crucial, secret growth occurring below the soil.
When pondering growth in the professional realm, two names come to mind—HubSpot and Hypha. I’ve been with Hypha for eight-plus years, all within the HubSpot ecosystem. I’ve seen HubSpot pivot and grow into the full-service marketing juggernaut that it is today, but more importantly, I’ve seen the same evolution at Hypha. It’s not easy to stay the course in a storm of new tech, AI, and pandemics, yet Hypha has grown, above and below the surface, to be a dependable, well-rooted team. I think it’s fair to say that seeing a company’s past growth will show you how bright its future can be.
Wrapping this up, while professional growth remains pivotal for success, perhaps the biggest takeaway is on the personal side. Personal growth is the foundation for professional advancement. So consider this first step: Where can you grow as a person? Sometimes, it’s the unnoticed growth that paves the way for real success.
Second Hand News ??
This is a nice piece that teaches how to have grace when you make a mistake, but how to ensure it doesn’t happen again. Suggested tactics include slowing down, double checking, and owning up to mistakes when they occur.?
“Mistakes happen, not because digital marketers are careless or incompetent but because we’re all moving fast. We’re trying to get one campaign out the door while planning for the next. But we need to stop and think.”
Here’s a bit of a follow-up to a previous newsletter where I wondered aloud which Super Bowl commercial tactic would prove to be the most effective. This dives into several ways they’ve parsed the commercials’ successes depending on polls, AI, and a content tracking system. To me, the clear winners across the board were campaigns that featured celebs.?
“This year’s big game was played in between 59 ads. If you used a brand lift survey to measure metrics such as ad recall, brand awareness, and consideration, then you’d find that only a fraction of the Super Bowl 2024 ads would be considered effective.
“That’s why showing up is necessary but insufficient to ‘winning.’”
Hypha Highlights ???
领英推荐
If you’re looking to get the most value out of the HubSpot CRM and maximize return on investment (ROI), custom integrations are one of the most effective ways to get there.
In practice, this means data and other critical information are consolidated and more easily accessible. While those integrations are indispensable for your organization, the custom variety, such as grabbing data from external platforms or linking a non-native e-commerce platform to HubSpot, can drive even greater efficiencies and open up new opportunities for your business.?
To fully realize the benefits of HubSpot’s integration capacities, you’ll have to identify specific solutions and create realistic goals and objectives by examining current workflows and pain points.?
Heard on Slack
Phil Stott : Really interesting conversation about the future of the content industry between the hosts of Hard Fork and the CEO of Perplexity . It’s amazing how much this feels like the birth of the internet all over again: people building products that can’t work without scraping content that news orgs and businesses have paid to produce, but giving no thought to what happens when their solution crushes traffic/revenue opportunity for the producers.
HubSpot Hacks
“Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. In this article, we’ll show you how to turn ChatGPT into your personal marketing assistant with.”
Cover to Cover ??
The titles team Hypha can’t get enough of.
?“DEI Deconstructed analyzes how current methods and ‘best practices’ leave marginalized people feeling frustrated and unconvinced of their leaders’ sincerity, and offers a roadmap that bridges the neatness of theory with the messiness of practice. Through embracing a pragmatic DEI approach drawing from cutting-edge research on organizational change, evidence-based practices, and incisive insights from a DEI strategist with experience working from the top-down and bottom-up alike, stakeholders at every level of an organization can become effective DEI changemakers. Nothing less than this is required to scale DEI from interpersonal teeth-pulling to true systemic change.”
How can we help you?
Industry Spotlight: Financial and Investment Institutions
The main objective for Hypha HubSpot Development was to elevate 4Thought Financial Group’s online presence in a highly competitive market and solidify their position as thought leaders in the wealth management space.
Hypha’s Solution
Tech Stack
Thanks for reading! We’ll catch you in next week’s edition. -Team Hypha
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