The Hypha Wire | 9/6/24 Edition
Hypha HubSpot Development
Hypha is a purpose-driven, New York-based HubSpot Agency specializing in solutions that help B2B organizations grow.
Howdy there!
We’ve made it past Labor Day, and the official first day of Fall is right around the corner. Also known as busy season.
Everyone’s back from vacation and ready to hit the ground running with new initiatives, projects and 2025 plans.
I, for one, think it’s an exciting time because a new clarity drifts in with the crisp autumn air. However, it can feel a little overwhelming to have all of these ideas on the table at once and not know how to prioritize.
When you’re in this go mode, going back to basics can be helpful. Simply sitting down to organize your tasks and ideas can set you up with a roadmap for success.?
Try the Eisenhower Matrix, which helps you sort by urgency and importance.
Or the Action Priority Matrix, which lets you determine levels of impact and effort.?
Plus, you can always use the tried and true SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) Goals to break down each project.
Remember: Don’t take on too much at once. Your best work will be done if you have a logical and achievable game plan.?
- Sage Levene , VP of Marketing, Hypha HubSpot Development
Open Mic ??
HubSpot Lessons For Folks in a Hurry
By Phil Stott , Head of Client Success, Hypha HubSpot Development
As we leave summer in the rearview, our team is taking advantage of what might be the last moment in a while to breathe and gear up for the busy months ahead.
On our calendars in the immediate future:
The reason I mention this isn’t just to pat ourselves on the back—it’s to point out what an incredible resource the Academy is for anyone looking to improve their HubSpot fluency. So much so that we’ve built it into our employee training processes. No matter what you’re looking to master—from sending an email to connecting and leveraging external data sources—the HubSpot Academy has a ton of resources to help you get there, including videos, documentation, and even exams to ensure your knowledge is at the appropriate level.?
Better yet, HubSpot recently rolled out a series of “on-the-go” videos to give folks in a hurry just enough information to help them grasp concepts and tools. Coming in at between 3 and 4 minutes, this series is something of a Cliffs Notes version that can serve as a jumping-off point for deeper study if necessary.?
While our team will mostly be focused on certification-length videos and courses, I’d recommend the on-the-go series to anyone looking to improve their basic knowledge and fluency with the tools. You can find them by logging into your portal at any time, opening the menu next to your profile picture in the top right corner, and selecting “ HubSpot Academy ” from the drop down list.?
Happy learning!
Second Hand News ??
The Washington Post : Few have tried OpenAI’s Google killer. Here’s what they think. by Lisa Bonos and Gerrit De Vynck ?
This piece had some positive and negative feedback regarding the SearchGPT prototype. Here are a few snippets from each to give an overview:
[Tech professional Daniel Lemire] “said he thought OpenAI’s search tool is better than the AI-generated answers, or ‘overviews,’ that Google has added to its results pages.”
“‘From a company like OpenAI, you’d expect a breakthrough, given their history of state-of-the-art models,’ [software engineer Ananay] Arora said in a phone interview. In comparison to ChatGPT, he said, SearchGPT ‘isn’t exactly too impressive.’”
The world never seems to run out of real estate for ads.
“Snapchat will soon start ‘experimenting’ with placing sponsored messages next to chat threads from friends, according to CEO Evan Spiegel.
“These ‘Sponsored Snaps’ from brands will appear as unread messages in Snapchat’s main Chat tab, implying that they’ll sit above messages from a person’s contacts until they’re acted on. This is the first time Snap will show ads in the most used part of its app.”
领英推荐
Hypha Highlights ???
For businesses seeking the autonomy to manage their websites—without requiring extensive design expertise or intensive HubSpot CMS training—custom modules?have emerged as a game-changing feature.?
They offer an unparalleled level of?flexibility and efficiency, benefiting both marketers and developers alike. By bridging the gap between?complex functionality?and?user-friendly management, custom modules empower organizations to maintain dynamic, responsive web presences that evolve with their business needs.
Read: The Promise of HubSpot’s Custom Modules: Simplified Site Management & Supercharged Operations ?
5 Star Review ?
“Website migration / rebuild - Fantastic work!”
My team recently had our website migrated to HubSpot, and we couldn’t be happier with the results! The Hypha team did an outstanding job rebuilding our complex site and enhancing the design. The new site is significantly more user-friendly than before, which has enhanced our visitors’ experience and our team’s ability to manage content. I highly recommend Hypha to anyone looking to migrate their website to HubSpot. Their professionalism and dedication made a complex project feel effortless! -C. Freeman
Industry: Business Services - General
Services provided: Content Creation, CRM Migration, Website Design, Website Development, Website Migration, and HubSpot Onboarding
HubSpot Hacks
HubSpot Product Updates: August Roundup
This roundup covers a home for marketers, billing for subscriptions, CRM & live validation on forms, and updates to the Slack app!
Newsletter Neighbors ??
The newsletters Team Hypha subscribes to.
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Industry Spotlight: Climate, Advocacy, Podcasting
Global Optimism is an organization on a mission to combat the climate crisis through fostering a culture of optimism, collaboration, and actionable change.
Global Optimism partnered with Hypha HubSpot Development, seeking to amplify its online presence and enhance audience engagement.
Hypha’s Solution
Tech Stack
Hypha not only realized Global Optimism’s vision for a revamped online presence, but also equipped the organization with the digital tools necessary to foster greater engagement and autonomy. This partnership has strengthened Global Optimism’s ability to inspire action toward a sustainable future, leveraging technology to broaden its impact and reach.
Thanks for reading! We’ll catch you in next week’s edition. -Team Hypha
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