The Hypha Wire | 12/01/23
Hypha HubSpot Development
Hypha is a purpose-driven, New York-based HubSpot Agency specializing in solutions that help B2B organizations grow.
We've finally approached an end-of-the-year milestone: Spotify Wrapped Season. Sorry to all of the Apple and Amazon music users; you just wouldn't get it.
Not only is the Wrapped experience itself fun (and, for the first time, screen reader accessible ??), but the screenshots and memes that follow make it a global bonding experience. Humanity's latest equalizer.?
Below are some of my favorite memes and brand responses to the phenomenon:
As a bonus, check out this interview with the Spotify design team on how they created the visual identity for 2023 Wrapped.
- Sage Levene , VP of Marketing, Hypha HubSpot Development
PS: Every week, I’d like to share my writing soundtrack. This week I was blasting my Top Songs of 2023, which was, as the above meme reveals, mostly Taylor Swift.
Open Mic ??
Looking back on HubSpot’s growth.
By Jed Morey , CEO, Hypha HubSpot Development
A HubSpot conversation we’ve been kicking around over the last few weeks saw new life on LinkedIn recently. This was sparked by a former HubSpotter, Peter Caputa , who left to create a data analytics startup called Databox . Pete organized a survey for HubSpot partners, aiming to gather comprehensive information. The survey covered topics like how we market ourselves, the industries we represent, and the number of clients we manage. Additionally, it focused on internal headcount and resources. It was an incredibly valuable exercise and I’m curious to see the results.?
The specific conversation that moved to LinkedIn had to do with the perception of HubSpot in the greater marketplace. Given the tenor of the responses, I’m guessing the feedback will be similar to our experience as a partner with more than 7 years with the platform.?
We had been in the agency and web design game for a few years prior to hooking up with HubSpot, but that decision changed the course of our business significantly. For the first few years, we spent a lot of time explaining the value proposition of HubSpot as a design platform and marketing automation system primarily. Gradually, the marketing piece became table stakes and we found ourselves talking more about the CRM in comparison to companies like Salesforce, NetSuite, and Sugar.?
Today, these conversations are few and far between. Instead of “what would you recommend?” it’s a lot of “can you amplify my HubSpot instance and integrate it with our billing and inventory system?” It’s rare that we have the opportunity to pitch the platform from the ground up and explain how powerful it has become. No sooner did I have this conversation internally at Hypha and online with colleagues, that I was drawn into a conversation with a fresh prospect at the very beginning of their technology journey.
And there it was. “What would you recommend?” I have to admit, I was a bit rusty. And, quite frankly, a bit nervous.?
A half hour inquiry turned into 90 minutes and a set date to follow up with more people on their end. Talk about riding a bicycle. It felt great to brag about my old friend HubSpot and how far they had come. After all, I’d known them since they were just a kid.?
Second Hand News ??
After quite the saga, Sam Altman has returned to OpenAI as CEO after being removed in a surprise board decision. Following the story in real time felt like watching the world’s weirdest game of ping pong. I don’t use ChatGPT on a regular basis at the moment, but I think it’s important to stay apprised of the goings on, as what happens behind the scenes at OpenAI will affect the entire AI landscape, and thus the industry...as well as our future.?
“‘I have never been more excited about the future,’ Altman said in a memo to employees shared with The Verge. ‘I am extremely grateful for everyone’s hard work in an unclear and unprecedented situation, and I believe our resilience and spirit set us apart in the industry. I feel so, so good about our probability of success for achieving our mission.’”
Additionally, I’ll be keeping close watch on Altman’s recent promise that they’re “working very hard on the extremely important task of building out a board of diverse perspectives,” because as it stands, the new board consists only of white men.
Continuing on the social media trend from previous Wire editions, this week we take a look at Instagram. The platform boasts 2 billion monthly active users, and offers plenty of ways to engage your audience—from reels to stories, shopping to influencer marketing, and more. This guide is comprehensive and helps contextualize the why and how of Instagram marketing. If you’re looking for a way to freshen up your social media presence in 2024, Instagram may be the solution.
“Instagram marketing is the practice of using Instagram to grow your brand awareness, audience, leads, and sales. As the most-used social media platform for?people ages 16-34, Instagram is a highly effective marketing platform for brands, entrepreneurs, and creators.”
Hypha Asks
What’s a great industry book you’ve read lately?
Leave a comment and let us know!
领英推荐
Hypha Highlights ???
As one of the world’s most powerful business operating systems, HubSpot has over 1,000 integrations with more than 100 apps enabling seamless data syncing across your entire tech stack.
While HubSpot App Marketplace lists every one of these, some of the more common apps—plus their integration use cases—are outlined in this piece, along with links to documentation to get you started.
Heard on Slack
Sage: This is a great refresher on technical SEO from Search Engine Land : What is technical SEO?
HubSpot Hacks
HubSpot is one of the most intuitive business software solutions on the planet, but even the most competent users need help at times. Whether you’re scaling your business, trying to free up time to focus on other tasks, or simply looking to get your data under control, having a HubSpot specialist on hand is a compelling proposition for many companies.
?When it comes to finding the right person, there are two main avenues for sourcing that talent: hiring an in-house specialist (either full- or part-time) or hiring an agency.
1x Speed ??
The podcasts Team Hypha has queued up.
How Leaders Lead with David Novak : Fortune favors the focused ft. Yamini Rangan
HubSpot CEO Yamini Rangan guests on this episode, and details her road to CEO, how she made the position her own, and the importance of being an authentic leader. Rangan:
“When I started being just authentic and embracing what I was good at, just calling it as it is, I started seeing more people resonate with my style and resonate with my leadership. And so authenticity has been so important in terms of my journey of finding my own voice.”
How can we help you?
Industry spotlight: Manufacturing and Sustainability.
Three leading packaging industry companies have merged to form Oliver Inc. To launch this new brand, they enlisted the expertise of Hypha HubSpot Development. Our services for Oliver Inc. included developing a new website, supporting branding efforts, creating a logo, and crafting strategic content. These efforts aimed to enhance the company's online presence and reinforce its status as a top producer of folding cartons and various packaging solutions.?
Hypha’s Solution
Tech Stack
Through a combination of content reorganization, new blogs and pillars, and migrating to an SEO-optimized website, Oliver saw an immediate increase in search rankings and within the first year more than quadrupled its monthly organic traffic.
Thanks for reading! We’ll catch you in next week’s edition. -Team Hypha
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