Will the Hyperscalers SaaS marketplace become mainstream?

As enterprises migrate to cloud, they are buying more and more of the software they need to run their operations through their cloud providers marketplaces, attracted by the seamless simplicity of the process. In addition to convenience, cloud providers offer additional motivation to buy software through their marketplaces in the form of programs that provide discounts in exchange for consumption commitments. The AWS program is called EDP (Enterprise Discount Program), Microsoft Azure has MACC program (Microsoft Azure commit to customer) , which allows customer spend through the Azure Marketplace to count against their Azure Enterprise Agreements (EAs).

What do you think, Will this marketplace become mainstream?