Hyperise - if content is king, then context is queen

Once I received a sales message, but an unusual one. In addition to the content, there was also an image of smiling people next to a laptop monitor - and on the laptop screen I saw my photo!

It caught my attention right away! On the other hand, the content of the message suggested the use of a personalization tool, so rather, no one specifically pasted my logo, it just went there automatically. But still, it got me interested.

I couldn't find out what it was, so I began an intense search.

Reaching customer is hard

It took me a few weeks until I finally found Hyperise. A tool that allows you to personalize content - be it messages on LinkedIn, e-mails, websites, videos, and even messages sent by bots.

Hyper-personalization is one of the trends in marketing. It's not surprising at all. The number of messages trying to reach us is huge and messages such as: "Hello [yourname]" are not enough to surprise us. :)

Personalize messages on LinkedIn

Hyperise is offering personalization on a different channels like email, website, video, social.

I will focus on trying the LinkedIn as I tested it here.

If you would like to buy me virtual coffee for my effort you can registrate for a free trial here: https://share.hyperise.io?fp_ref=przemek20

I have noticed a definite improvement in the effectiveness of messages. With an average response of 24%, when I sent "hyperpersonalized" messages, the response level is almost twice as big.

I think everyone likes tailor-made activities. Therefore, automation often suffers from a lack of personalization. Hyperise helps you take advantage of the benefits of marketing automation without losing what will make it easier for you to use tool technologies.

Some of my examples

As you can see there's a profile picture of a person I reached out to on the watch and his name written on a hand - I didn't need to put it there manually, just set the condidtions. :)

It's pros and cons time

Pros:

1. Increasing the effectiveness of activities.
2. Building a positive self / brand image.
3. Possibility to create your own templates
4. Personalization not only on LinkedIn, but also email, www, video.
5. Hundreds of integrations with other tools such as Zapier, TexAu, Expandi, and even with the Polish Get Response + open API.
6. Quite an intuitive image and video editor.

Cons:

1. Ready-made templates are mostly ugly and are mainly suitable for background memes (you need to do a lot of manual work).
2. Rather not very responsive support - the answer is usually a matter of hours, not minutes, as in Waalaxy
3. Price can be tough - video personalization is $ 49 per month, but the all inclusive offer is $ 495 per month.

What do you think?

Would be more likely to answer this kind of a personalized message or video? I would love to hear your thoughts in a comment section!

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Thank you for this week, please check other tools that may help you in your presence here on LinkedIn: Social selling tools reviews

Take care!

Przemek