Hyperconnected Augmented Consumers and Augmented Consumer Interfaces

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What are Augmented Consumer Interfaces?

The story of the augmented consumer interface is primarily about a "Algorithm" posing as a brand in front of the customer. In the age of the Hyper-Connected Augmented Consumer, the new CX dynamics are being driven by the Augmented Consumer Interface. You must serve the customer with information, suggest, guide, connect meaningfully, build intelligent conversations and authentic interactions, and incite purchase decisions whenever you get the chance because the customer is constantly switched on and augmented by devices, apps, social media, chatbots, and AI assistants.

You may rely on the augmented consumer interface to promote great customer experiences and put your brand's face at the junction. The interface element powered by AI has not only enhanced customers but has also been evolving to suit customers and the times as sensors, IoT devices, mobile, web, wearables, smart systems, social, and other expanding sources create a bridge to serve customers.

Covid-19 era now. Customers who want to communicate with you say "no touch" since modern society favors frictionless interactions. As of right now, touchless interfaces are the favored technology for providing a positive customer experience. The design phase for non-touch interfaces with embedded AI features like automatic speech recognition and gesture detection is now underway. An innovative interface is still required to engage your customer in a particular situation.

Build "Augmented Consumer Interfaces" to interact, talk, serve, and gain the trust of the hyper-connected, augmented consumer if you want to capture their attention.

?How are augmented consumer interfaces created?

?Enhanced consumer interfaces powered by AI and machine learning become more relevant as "hyper-connection" becomes popular among users and as users eat up augmented features made possible by "non-touch interface," for instance. Consider chatbots or cameras that are powered by machine learning and computer vision. They are the driving force behind interfaces in terms of promoting improved customer experiences and giving customers access to augmented capabilities.

To deploy augmented technologies that shower customers with augmented capabilities, automate habits, and aid in customer decision-making, CX executives will look to AI ecosystems. Today's augmentation technologies, such as artificial intelligence (AI) and machine learning, help businesses explore the untapped potentials of enhanced user interfaces, offering AI-enabled customer engagements and improved customer experiences.

An example of a scenario for augmented consumer interfaces

?Let's think about this "banking customer" example. This consumer created an account while seated comfortably at home and started a video conference with the bank employee using his smartphone. Machine vision powered by AI has improved the KYC process by removing the need for manual verification. You shouldn't be astounded any longer if, as you approach one of the store's signs, an advertisement for a product you are interested in flashes. Because the augmented consumer interface, which is powered by AI and computer vision, was in use and knew who you were in order to provide the appropriate advertisement to you.

In order to serve the needs of the hyper-connected augmented consumer, there are more scenarios across domains and businesses that are deserving of constructing the augmented consumer interface. Everything operates in a similar way to how an algorithm-powered user interface develops into a brand unto itself in order to augment and empower the customer with information, become proactive in letting customers do what they want to do, pre-empt sales that were only thoughts, suggest and guide to win customer trust.

Building Blocks for an Augmented Consumer Interface

?The AI and ML components NLP, NLU, automatic voice recognition, computer vision, and Voice AI are used to power a variety of interface agents, such as chatbots, non-touch agents, and reconnaissance agents. And where, among the various platforms, touchpoints, and channels, are interface agents located?

You may effortlessly transition from the concept to deployment phase while setting up a framework. Here is a framework with four steps that will assist you in deploying enhanced user interfaces.

You can design and construct your "Augmented Consumer Interface" Design proposed for a particular customer experience goal brick by brick. You can utilize the building blocks to set the foundation for connecting with the hyper-connected augmented customer by first understanding what the interface is expected to achieve, then augmenting the interface to win customer trust, and building a responsible and a secured interface at that.

Customers in today's tech-savvy, always-connected world come to you for augmented talents. You may empower the client to be productive, imaginative, and satisfied by using enhanced consumer interfaces. You can implement a new revenue-enabling strategy, improve the customer experience, and gain the preference of your customers by utilizing augmented customer interfaces.

Problems in marketing in a connected world

?The hyper-connected, enhanced consumer will combine their own selves with that of their extended selves. The digital extensions include both the new artificial intelligence ecosystem, which will become a trademark of the age of the augmented consumer, as well as the social impacts that have been a hallmark of the current connected consumer era. Extended consumers present fresh difficulties.

Instead of marketing to individuals, use algorithms

How marketers handle marketing to this new type of consumer will be their toughest difficulty. specifically, to the ecosystem of personal artificial intelligence. Marketers will be compelled to consider how they interact and connect with both their own personal ecosystem of artificial intelligence and the consumers themselves. This entails selling to algorithms rather than people, which is extremely dissimilar from how the majority of marketing activity is now carried out. The need to comprehend and develop marketing plans that are focused on algorithms and intelligent software systems will become crucial for work in the marketing profession, as I recently stated in my monthly piece for Forbes CMO.

?"Upskilling" the workers in marketing

Although it is still early, several of the biggest marketing-focused organizations in the world have begun to recognize this tendency. Right now, addressing this difficulty entails giving your marketing staff new, digital-focused abilities. The so-called "upskilling" of employees has become a strategic necessity, and organizations like General Assembly, a leader in digital skills training, as well as forward-thinking academic institutions and business schools, are assisting large corporations in moving in this direction. However, marketing to the ecosystem of artificial intelligence is a relatively new concept that upskilling and education programmes in digital marketing have not yet embraced. But it is a strategic imperative to prepare for this.

?Overcoming opposition to AI and varying adoption rates

Consumer opposition to the usage of artificial intelligence ecosystems is a crucial issue that marketers will need to tackle early on in the age of the augmented consumer. Like with any new technology, people will take to it at different speeds, with the traditional "early adopters" leaping in with enthusiasm at first, and others following later. Consumer confidence in the personal artificial intelligence ecosystem will be a key in determining how quickly we enter the age of the augmented consumer. Many people undoubtedly do not naturally rely on algorithms to make judgements and giving up power will be difficult for many. It is in everyone's best interest for this to be implemented as soon as possible, and Amazon, Facebook, and Google, the technology corporations spearheading the transition in AI, will probably be successful in doing so. Marketers will have to deal with the possibility that customers would object. The increased ARTIFICIAL INTELLIGENCE ECOSYSTEM (AIE) helpers that consumers use will soon gain their confidence and dependability, nevertheless. However, choosing when and how to accept this new sort of consumer is a difficulty for marketers. Do you dive in headfirst so you can experiment and pick up a lot of knowledge? Or do you simply watch from a distance? Additionally, when marketers do begin to embrace the augmented consumer era, they must make sure that the experiences they design and the strategies they employ are ethical and increase customer pleasure.

Conclusion:

Prepare for some genuine science fiction!

The era of the connected consumer has been here for some time now. Both consumers and marketers have enjoyed this thrilling moment as a result of how significantly new technology have improved and changed our lives. The adoption of data-driven, analytics-focused approaches to marketing is expanding, along with advancements in artificial intelligence and machine learning, the proliferation of smart connected devices and sensors within the consumer IoT area, and other factors. All of this indicates that the transition into a new era is about to occur. Consumers in the age of the augmented consumer inhabit a science-fiction universe where humans and machines coexist. The future is interesting and brings with it new demands and challenges for the marketing industry. Marketers should get ready now, before the train has gained up too much speed to still board, as this is coming up shortly.

References:

nim.org

saksoft.com

zucisystems.com