Hypercasual Games - I
Animesh Mishra ??
Product & Growth Operator | Conducting Asia's largest Design and Code Hackathon | Ex- VC | Organising Asia's Largest Deeptech Event connecting Government and Startups
Hypercasual Overview
What Are Hypercasual Games?
Hyper-casual games are characterized by lightweight, instantly playable games that players revisit often because of short session length and fun game mechanics.?
The genre is known for its snackable content, which players can enjoy in short spurts like while waiting in line or on a commute, and are a revival of the simple arcade games of the ‘70s and ‘80s. Unlike other game genres, hyper-casual games have an increased ability to go viral and scale quickly.
I. Overall Market Growth
While Hypercasual continued to grow in 2021, all other game genres exhibited negative growth.
Hypercasual installs have skyrocketed, climbing from 757 million in Q1 2018 to more than 3.5 billion in Q1 2022. The genre was responsible for 32.5 percent of downloads in Q1 2022; no other genre had more than 12 percent.
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Five of the top 10 fastest growing sub-genres by year-over-year growth in Q1 2022 were in the Hypercasual genre, including the top two.
Some of the most popular genres:
Ultracasual: ?Ultracasual games keep players entertained and help them release stress by exposing beautiful colors, real look-alike textures and, real material perception. They primarily focus on satisfying visuals and relatability. They take advantage of arcade/cartoon art styles, repetitive mechanics, and satisfying gameplay experiences.
Traversal: Endless Runner is characterized as linear in design with no end, without pauses or breaks for rest and no stages or changing levels. It has one continuous level. They are easily accessible for the majority of players. They’re easy to learn, but hard to master. The games are “snackable”, meaning games on average last less than three to five minutes.
Sandbox: Sandbox puzzles give players more creative freedom to solve the puzzle their own way, letting players experiment and engage with the game in different ways.
Stay tuned for part 2 ......
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Written by?Laksh Sharma