HypedUp E15: short & sweet tips to improve your ecommerce store's checkout flow + some big announcements.

Avoid the leaky funnel and stop users dropping off.

Hello everyone and welcome back to another week of HypedUp.

Things have been noisy here at Hype, and we wanted to share two of our most recent projects which we hope you might benefit from.

+ I’ve thrown in some cool tips on how to improve your ecommerce store’s checkout experience ??

Firstly, two BIG announcements!

We have partnered with two of the biggest names in the CRO world to create some epic content for you guys to soak up. Let’s see what we have in store ??

Webinar

We are co-hosting an epic webinar with Optimizely - TOMORROW, 6 June at 18:00-19:00 SAST (GMT +2)

Save your spot HERE!

There are only a few spots left and we will be closing registrations soon so save your spot before it’s too late.

See you there!

Ebook

We are proud to announce the launch of our latest ebook, co-created with our partners VWO. We took a deep dive into the the average person’s user journey on a website and looked into how you can enhance this to convert more users.

Grab your copy HERE!

The average checkout completion rate is 47%. That means that more than 50% of online shoppers who make it to the checkout page still do not complete their purchases on average. - Persado

Okay, now that we’ve got those awesome announcements out of the way, let’s jump into some cool tips to help that checkout flow of yours.

This is something which people tend to get stuck on and think ‘well, they’ve come this far, how hard can it be to just pay?’

WRONG.

On the contrary, you’ve gone and done all this hard work getting your users right to the end of the funnel. Now is more important than ever to make sure all that hard work doesn’t fall away.

So, what are some quick and easy ways to improve your checkout flow? (other than running tests of course ;)

1. Customize checkout with brand colors and logos for a cohesive experience.
2. Implement a guest checkout option for users who prefer not to create an account, reducing barriers to entry.
3. Use auto-fill and predictive text to expedite the input of shipping and billing information.
4. Provide a variety of payment and shipping options, including digital wallets and buy now, pay later, to accommodate customer preferences
5. Include trust signals such as secure payment badges and SSL certification icons to build confidence.
6. Utilize exit-intent pop-ups to capture email addresses for abandoned cart recovery and retargeting.
7. Offer real-time shipping rate calculations and delivery date estimations for transparency.
8. Offer a currency converter for international customers.
9. Offer free or flat-rate shipping, clearly communicated on product pages, to eliminate checkout surprises and increase conversions
10. Utilize upselling and cross-selling during checkout to increase average order value.

These are some improvements you can immediately start implementing and watch your checkout rate skyrocket.

There’s many more where these came from, just reach out if you’d like to discuss this in more depth!

That’s it for now,

See you on the flip side,

Aharon & the Hype Team.