The Hype of AI & ChatGPT's Influence on Marketing

In the last 6-ish months, the world has started going crazy over AI - the newest hype being around ChatGPT, wondering what it is and how it might affect you? We've got your back.

Many people think AI is the future, others aren't so keen on the little-to-no human touch when it comes to computer-generated text (kinda what ChatGPT is) - we sit somewhere in the middle...

What Does ChatGPT Do?

ChatGPT is a language model that is trained to produce text, and it has been optimised for dialogue using Reinforcement Learning with Human Feedback - a method that uses human demonstrations to guide the model, which is exactly why you can ask it to be more 'chatty' or more 'formal'.

Crazy, right?

It's fair to say that technology is constantly advancing, and ChatGPT can be used for everything from blog writing to asking questions or producing research.

Is ChatGPT the Future of Copywriting?

These AI models are trained on vast amounts of research and human effort, which does make them seem a little bit intimidating - as a Marketing Agency that produces blogs, articles and PR for clients, does that mean our jobs could be at risk?

We don't think so... and here's why.

AI is missing that special human touch, whether it's some Yorkshire slang or a personalised tone of voice for clients, people are keener to work with people than computers most of the time. If anything, we could use AI as a way to generate ideas or plan content - just like we would use a Search Engine such as Google.

As a small business in the creative industry, services like ChatGPT could add to our platform rather than push us off it - evolving with the times and all that jazz.

That's it when it comes to ChatGPT and new copywriting AI as a Marketing Agency - what do you think?

Will AI be something you'd look at using when it comes to creating content or would you rather stray away from it and stick to your roots?

Let us know in the comments ??