Hydrachem appoint Growth Foundation for launch of Cert.

Growth Foundation has been appointed by Hydrachem to launch Cert. - a new combined detergent and disinfectant, which destroys COVID-19 in just 60 seconds.

Growth Foundation is a consortium of some of the leading names in marketing who have combined to act as an in-house marketing team to launch direct to consumer e-commerce projects and assist fast growth start-ups.

The consortium consists of:

• Richard Chapple – Head of Growth - Former-SVP at The Hut Group and CMO of Gymshark
• Andrew Bloch – Head of PR and Branding - Founder and Non-Executive Director of Frank and Founder of Andrew Bloch & Associates
• Ian Crocombe – Head of Performance Marketing and Social - Former director of Facebook Creative Shop and founder of Deft
• Luke Hodgson – Head of Data and UX - Founder of High Cohesion

Growth Foundation was responsible for bringing Cert. to market, and have coordinated all aspects of product development, distribution, performance marketing, branding, social media and PR. 

Growth Foundation pulled together a team of some of the leading agencies in the UK to work alongside them - Free The Birds created the initial brand concept, 3 Heads developed Cert’s social media content; Markettiers managed broadcast media and Quingenti handled copywriting and PR. 

Cert. has been developed by Hydrachem, which has specialised in this area of disinfection for almost 50 years. Cert’s tablet has the same formula, strength and level of disinfection as the main one manufactured by Hydrachem for use by the NHS.

Robin Rough, Managing Director of Hydrachem, the manufacturer of Cert. said:

“Cert. disrupts the category conventions, uniting the credibility of Hydrachem with a simple solution matched by a sustainable proposition. With the Growth Foundation we created a powerful partnership for our brand, working with a speed and agility that was entirely appropriate for our times – and invaluable for the launch of Cert. Their rapid move to understand the market, their insights into packaging helping to create a cleaning brand that you are proud to have on your countertop and has set a benchmark for us going forward,”

Richard Chapple from Growth Foundation said:

“It’s been an incredible experience to be involved in something as exciting as Cert. and to be able to bring so many elements together to create such an exciting product and launch in such a short space of time.”

www.certcleaning.com