How Marketing Is Changing in the Wake of AI
Behind the Design
Building a stronger design community by reimagining education, training, & marketing services for AEC Industry.
Love it or hate it, artificial intelligence (AI) is here to stay. Early on, many businesses — including marketing firms and individual marketers — were very concerned this emerging technology was going to take over their jobs.
The truth is that while AI can automate some processes, most of the time, you need a human’s eye and expertise to review the results. Essentially, AI is changing the interior design marketing world, but it’s not taking over. If anything, AI is handling some of the tedious tasks so marketers can focus on strategy and other high-level concerns.
Are you getting ready to launch your latest marketing campaign? Check out some of the ways AI can help with marketing for interior designers.
Brainstorming Topics
You know about writer’s block. But have you ever run into marketer’s block? You might have a real talent for executing marketing campaigns but struggle to get started.
When you have the help of AI, you gain a quick-thinking brainstorming buddy. AI can deliver a host of different suggestions nearly instantly. Some may be great, and some may be less so. But that’s the whole point of brainstorming — to throw out as many ideas as possible and select the best ones.
What kind of ideas can AI help you brainstorm? Pretty much any kind of idea you can think of. Here are a few examples of brainstorming sessions AI might be able to help with:
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The key word here is “help” — don’t just rely on the AI’s brainstorming ability. When you brainstorm alongside it, you’ll have twice the ideas to choose from.
Assisting With Research
AI can be a great research assistant. However, if you aren’t too familiar with AI already, you might not realize that it’s less helpful than you might think. As a handful of high-profile cases have demonstrated, sometimes AI misinterprets sources or cites sources that don’t exist. However, this doesn’t mean you should write off the usefulness of AI altogether.
If you use AI for research, make sure that it’s citing actual sources and that those sources actually say what the AI thinks they’ve said.
You’re more likely to get great results if you research alongside AI. Often, human researchers can pick up on nuances that AI misses. Don’t miss out on some potentially great sources because you trust AI more than you trust yourself.
Creating Content
You probably already know that a great SEO strategy is critical to a strong marketing strategy. When a member of your target audience searches for a given keyword, a blog post or another piece of content optimized for that keyword will likely show up high on the search engine results page (SERP). Searchers are more likely to click on higher-up results, so they’ll discover your business.
Many interior designers hire content agencies or individual writers for this particular part of digital marketing. Some prefer to write blog posts themselves. There’s nothing wrong with either approach, but if you’re running short on money or time, you might look at using AI to write blog posts. Sometimes, AI can write a quality blog post in 20 minutes! We’ll discuss this later in this newsletter.
However, just like with most other uses of AI, there are some limitations to consider. For example, if you have a very clear brand voice, AI may not always be able to replicate that voice exactly. Depending on the topic you’re working with, the AI model you use, and the quality of the blog you already have on your site, you might find that the AI-generated blogs are better than before — but you also may find that they aren’t.
The best way to make the most of AI-written blogs is to ask the AI to draft a blog. From there, you can go over it and clean it up yourself or hire someone to do that for you. You might wonder what we mean by “cleaning up” a blog post. That might mean doing the following:
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Revising an AI post this way doesn’t have to take forever. Once you’ve optimized a couple, the process will get faster!
Developing Marketing Messages
You might already know that AI can help you create great interior design marketing taglines, but it can do far more than that. One of the best features of AI is that it can create ultra-personalized messages for individual customers — something that’s practically impossible to do yourself.
Just like AI can help you personalize your marketing messages, it can also help you determine the right timing for sending marketing emails. Ultra-personalization is one of the main focuses in digital marketing right now — and it’s a focus because it works. AI can place it right in your hands.
Analyzing Data and Offering Insights
AI can be helpful in creative endeavors, but it really shines when it comes to analytics. Customer data often includes insights that can help you optimize your digital marketing campaigns, but without the right analytics tools, you might never uncover those insights.
When you harness the power of AI to analyze your customer data, you’ll see two main benefits. For one, AI can process incredible amounts of data much faster than any human. It also can pick up on patterns that even the most astute human can miss.
Improving Your Customer Service
If you’ve ever visited a website with a 24/7 chatbot, you’ve interacted with AI-powered customer service technology. In the digital world, customers and would-be customers like to be able to ask questions and get answers as soon as possible. A chatbot helps them do so.
However, chatbots have their limitations. You might have interacted with an AI chatbot that eventually said it would connect you to a real person. These chatbots are generally able to answer certain types of straightforward questions, and they’re also great for lead generation.
For example, each time a customer interacts with your chatbot, you can program the bot to ask if they would like to leave their contact information for you to follow up. With a bot like this, you can collect new leads even when you’re asleep!
Mapping Your Customers’ Journeys and Identifying Pain Points
When it comes to marketing for interior designers, your ad campaign is only as effective as it is accurate. Identifying your target audience is part of the process, but if you really want to reach your potential customers and connect with them at every stage of the process, you need to do something called customer journey mapping.
Mapping customer journeys isn’t just about understanding customers' steps before buying — it tracks their emotions, frustrations, and challenges. The concept behind it is simple: the deeper your understanding of your customers, the better you’ll be able to meet their needs and ultimately boost your sales.
AI can help you with customer journeys in a few different ways:
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Keep in mind that you may have more than one kind of target audience. For example, maybe your clientele is made up of young families purchasing their first homes and downsizing retirees. These two groups will generally have different processes, so it’s a good idea to map their journeys separately.
Need Help With Digital Marketing?
Marketing is an essential part of growing any kind of design business. However, when you’re focused on running your business, it can be hard to devote the time to learn and use the right marketing strategies.
When you partner with Behind the Design, you’ll get the benefit of our online marketing for interior designers and architects. At Behind the Design, we understand the unique challenges interior designers face when trying to market themselves. We’ll work with you to craft an industry-specific and business-specific marketing campaign. If you’re ready to start or you just want to learn more, get in touch with us today!
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How Interior Designers Can Use AI to Write a Blog Post in 20 Minutes
As an interior designer, you know that staying on top of trends and connecting with potential clients is essential for growing your business. Content creation is key in keeping up with the competition - but it's hard to find time to craft engaging blog posts when there's already so much to do.
On average, writing a blog post takes around 3 hours and 55 minutes. Do you have an extra 4 hours to write one post weekly? Probably not.
Luckily, artificial intelligence (AI) can help! AI-powered tools allow you to create high-quality blogs quickly and efficiently without sacrificing time - enabling you to focus more energy on design projects. Here’s how interior designers can leverage AI writing tools like Jasper.AI to write a blog post in as little as 20 minutes.
Benefits of AI and How it Can Help You Create Better Content that Converts
Leveraging the power of artificial intelligence has become indispensable. The benefits of AI are numerous and can help you create better content that converts. As an interior designer, incorporating AI into your digital marketing strategy can give you a competitive edge while providing an immersive experience to your clients.
Benefits of AI
By adopting AI-powered tools and techniques, you can gain visibility in the crowded online space and reach a wider audience with your unique design styles. Not only will you be able to showcase your portfolio effectively, but you will also make more money by tapping into the right market.
With AI's ability to analyze data and predict consumer behavior, you can tailor your content to meet the needs of your target audience, thereby boosting engagement and conversions. So, if you're looking to stay ahead of the curve, it's time to embrace AI and revolutionize your interior design business.
Importance of Content Creation to Attract Website Visitors
Content creation has become a crucial aspect of digital marketing as it helps convert website visitors into leads and customers. 70% of consumers prefer blog posts over ads because blog posts give the reader more insight into your personality and qualifications. However, writing blog content can be time-consuming, and you may not have the resources to generate blogs consistently.
Content creation is pivotal for interior designers aiming to grow their design business for a multitude of reasons. Firstly, creating and sharing high-quality content helps establish your brand as an authority and thought leader within the industry. This fosters trust and credibility with your audience, which are key factors in their decision-making process.
Secondly, content is a crucial component of SEO strategies . Well-optimized content can increase your website's visibility on search engines, driving organic traffic and, subsequently, driving potential clients to your site.
Lastly, content lets you showcase your design skills, ideas, and previous projects, giving potential clients a taste of your aesthetics and capabilities. Creating engaging, valuable, and consistent content can attract and retain a clearly defined audience, ultimately driving profitable customer action.
How to Create Converting Content When You Are Limited in Time?
This is where artificial intelligence comes in. AI-powered tools can learn your business's brand, industry, and target audience to write blog content that is engaging and relevant. I use Jasper.AI . In it, I can use a feature that will scan my website and pick up on my voice throughout my current content. This helps when I create more blog posts because it will use that voice to write a post as if I were writing it.
To get started, clearly describe your blog post idea and include your audience and any details you want to cover.
Now, I simply indicate how many versions – I usually stick to 2 or 3, and then select generate.
This prompt resulted in a 562-word blog post. Now, I can expand each section either by writing my own content or using AI to expand the content. Remember, the better your prompt, the better results you will receive.
Remember, with every blog post, you must include a call to action that encourages your reader to join your email list. I recommend a lead magnet, like a quiz, guidebook, mini-course, checklist, or ebook.
Pro-Tip: Create and keep a running list of potential blog topics. I use an App called Write by Voice, which lets me turn on my phone's microphone and ramble about an idea. I am notorious for coming up with ideas in the car or at bedtime when I don't have a pad of paper handy. The app will take what I say and write out the text; then, I can send it to my email.
Tips for Producing Quality Content with AI Assistance
Producing quality content is a demanding task for any writer. But, let's be honest, you are creating a blog post to help drive more prospects to your design business. This is where AI is a game changer for interior designers.
By following these tips, you can get the most out of AI-powered writing tools and produce quality content that engages and informs your readers. With AI, interior designers can generate blog posts in minutes instead of hours, allowing them to focus on other important aspects of their business. By leveraging the power of AI, businesses can boost their content marketing efforts and drive more traffic to their websites.
Take control of your marketing content today and stop feeling overwhelmed that you are not staying up on your marketing efforts. Sign up today for our upcoming webinar - Ignite Your Design Business with Artificial Intelligence: How Interior Designers Can Harness the Power of AI for increased Visibility and Profitability.? It is free to attend.?
Also, check out our latest YouTube Video "How to Use AI to Write a Blog Post in 20 Minutes" ! Follow us there for more video tips and tricks.
Mastering your AI prompts is critical to getting the most out of AI. Much like you would instruct an employee, you must give clear instructions to AI for the best results. Here are five tips to help you get started.
Start a prompt by identifying AI's role. For instance, if you are brainstorming social media ideas, tell AI that it is a social media expert well-known for creativity.
Next, give AI a little background on the task you want to be completed. This might include content from previous social posts that have done well or a blog that you need to create social posts to promote.
Then, add in your target audience. Be very specific about who you are trying to reach.
Give clear instructions on what you expect back in the results. This might include structure, number of words needed, or image ideas to support social content. Also, ask AI to give you a specific number of options, such as 10 social post ideas.
Finally, ask AI if it has any questions for you before it creates the task.
Remember, you can not overdo it when giving details and instructions to AI. Lastly, don’t forget to say thank you.
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FREE 50-minute masterclass (link below) | Founder @ LANA | I grow entrepreneurial businesses with organic marketing strategies.
4 个月The idea of using AI for brainstorming and research is particularly appealing, and the potential for ultra-personalized marketing messages is a game-changer.?
Director @ Pine Tree Lane Furniture Manufacturing LLC | Manufacturing Expert | Kitchen Manufacturer | Interior Designer | Wardrobe Manufacturer
5 个月AI in marketing is a game-changer! This post brilliantly highlights how leveraging AI can drive impactful results. Thanks for the inspiration!?