Hybrid is not a format. It is a Strategy

In the early days of the pandemic, event professionals were reeling. However, like the forward thinkers and innovators, many started to look immediately to the future, what the pandemic would mean for the industry, and how we could recover and grow.

Organizations and service professionals quickly shifted to virtual and digital solutions. This saved a lot of clients, kept the industry going and preserved a lot of hard-working jobs. Almost immediately in this phase of the “Pivot” event, experts started to think about what would come next. The word Hybrid started to be talked about and soon was embraced as the future.

Now that we are passed (hopefully permanently) the majority of pandemic challenges, event organizers still struggle with implementing Hybrid events. Whether it is because of costs, struggling with converting their content or genuinely understanding what Hybrid means.

For events, we help in three major ways;

• Event Development - Our Production Framework? process helps take an event concept from an initial idea and turn it into a holistic, unified strategy
• Event Production - We provide Equipment, Crew and Materials to execute your event, or
• Consultation - Where we provide your team with an individual technical producer, event technologist or technical director and integrate them into your team

Audio for events – what you need for your event design

Audio is one of the most critical parts of your event that often gets overlooked. It is one of those elements of an event that you would never notice when it goes well. The moment you get ugly feedback, or it is hard to hear what is happening on your stage, you know, you will hear about it. In this week’s design inspiration, we look at the essential parts of your audio design. What are the important questions to ask about audio for your event? What are the important parts of your audio system, and what design considerations do you need to factor in to ensure you use the technology to its fullest potential.

PCMA Canada East Canadian Innovation Conference 2022

Come see Matthew Byrne, CSEP, with Lisa Zivontsis, CMP, DES and Natalie Lowe, CMM, CRL, on November 21st! They will discuss Knowing Your Value in a panel hosted by Laura Bickle from Ignite Magazine.

The Canadian Innovation Conference (brought to you by the PCMA Canada East Chapter) is designed to meet the needs of meeting and event professionals and suppliers whose organizations are engaged in providing services related to the conduct and operation of meetings, conventions, seminars, exhibits and trade shows.

November 20– November 22, 2022 - Niagara Falls, ON

Register Here

EMS Experimental Marketing Summit 2023

May 9-11, 2023 - Caesars Palace Las Vegas, NV

Register Here