Hybrid Events are the Future

A recent study published by Qualtrics gave the industry insights into what event attendees are hoping for now and in the future. As of May 2021, the study showed that 59% of the respondents would continue to prefer virtual events while 41% would prefer to be able to attend a virtual event even in 2022.?

In a similar study however, regions such as UK & Europe, North America and Asia Pacific averaged 40-50% preference to be able to attend an in-person event.?

These statistics only point in one direction - there is a mixed response to virtual and in-person events and attendees would prefer to have the flexibility to choose between either to benefit their business.?

Here are a few important aspects to look for when opting a hybrid event hosting platform:

1. An all-in-one platform

It’s hard enough to move from offline to online and the added pressure of marrying the two. Services like QHost by Treniq offer one end-to-end platform right from registrations, special exhibitor accesses, live event hosting, networking features, a virtual marketplace with enquiry and order functions, analytics, reporting dashboards, ROI mapping and much more.?

2. Technology customisable to your needs

To be able to gain trust of attendees for whom the idea of digitised events is as new as it is to you, event organisers must customise each event to their brand guidelines. We at QHost pride ourselves in our tech expertise to be able to help you design and develop a white-label event with mobile compatibility that resonates with your vision and resembles your brand.?

3. Engagement & Networking elements

Key to a successful event is the extent of engagement and networking. With that in mind, we at QHost have designed the event prototype to allow organisers to encourage conversations, enquiries, event attendance, participations, discussions and much more. Engaged participants? lead to an increase in purchase intent, further improving not only your experience but also that of the exhibitor and buyer.??

4. Data driven & statistics powered

QHost offers customised reporting to help you track everything from registrations to trade metrics for complete visibility on ROI throughout the journey. With real time data, organisers will now be able to make better business decisions.?

5. Trade for real value & ROI

Now that there is a need to innovate and create a hybrid solution to the problem of event hosting, why not make the whole experience a lot more intuitive and better? QHost alongside the white label event hosting technology also provides the marketplace technology where exhibitors can list products, catalogues, announce launches and more. Buyers have the ability to connect, enquire, request samples, discounts, place orders, make payments and track deliveries -- with the event organiser in the centre of it, thus adding real value to the event for all parties involved.?

It’s time to give the traditional events a facelift and make them relevant not just now but also tomorrow and forever.

Interested to know more?

Schedule a demo today.?Write to me at sheetal@treniq.com.