Hybrid Events Don’t Sell Schnitzels: A Guide to the Future of MICE Sales

Introduction: Our Mission in MICE and Tourism Marketing

Welcome to the dynamic world of MICE and tourism marketing, where our specialized consultancy agency plays a pivotal role. Our focus is on the German-speaking buyer markets of Germany, Austria, and Switzerland – regions of paramount importance within the European landscape. Here, we assist suppliers in generating new business and enhancing their market presence.

Our expertise spans from bespoke content marketing solutions to innovative sales strategies, meticulously tailored to meet our clients' unique needs. With a creative and targeted approach, we ensure that our clients are optimally positioned within the MICE, B2B, and B2C tourism sectors.

MICEboard: The Largest German-speaking Community

A cornerstone of our work is MICEboard, the largest German-speaking community for event planners within the MICE industry. This platform provides event planners, who regularly organize international events, with efficient and optimal access to relevant information and contacts. MICEboard online media are key to reaching target customers in Germany, Austria, and Switzerland, offering unparalleled insights into current industry trends and developments.

Consultancy Services and Professional Newsletter

Our service portfolio includes a wide range of consultancy services specifically designed for MICE suppliers. A highlight is our monthly professional newsletter, which always features a current industry topic and provides valuable insights. Each issue includes a comprehensive white paper available for download, offering in-depth information and analysis. This newsletter is a vital source of information for MICE suppliers, keeping them informed about the latest developments and market trends in the German-speaking countries.

MICEboard PUBLISHING: Expertise for Industry Leaders

Under the label "MICEboard Publishing ," we regularly release professional books aimed at leaders in MICE sales and marketing. These publications are available as e-books on Amazon Kindle and Apple Books, as well as in hard cover and paperback editions on Amazon. Our books deliver profound expertise and practical strategies, helping industry leaders to remain successful in the ever-evolving MICE landscape.

Conclusion

Our goal is to enable our clients to succeed through innovative and targeted solutions. With our comprehensive expertise and diverse offerings, we are your reliable partner in MICE and tourism marketing. Step into a world of possibilities and let us shape the future of marketing together.

Hybrid Events Don't Sell Schnitzels: A Guide to the Future of MICE Sales

In an era marked by rapid digital transformation in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, "Hybrid Events Don't Sell Schnitzels" stands as a guide to the future of event planning and sales. This book explores the burgeoning realm of hybrid events and the strategic shift towards 'Hybrid Sales', blending live and digital experiences with content marketing, storytelling, and social media integration.

Aimed at event planners, MICE sales professionals, corporate strategists, and tech innovators, this book provides a comprehensive overview, actionable strategies, and inspiring success stories. It positions 'Hybrid Sales' as a crucial approach for enhancing engagement, broadening reach, and building stronger connections in the MICE sector.

Charting Unexplored Territories in the MICE Industry

As the dawn breaks over a transformed global landscape, the MICE industry stands on the precipice of a new era, teeming with unprecedented challenges and boundless opportunities. This book serves as a compass to navigate the uncharted waters of this dynamic sector, promising to illuminate paths less trodden and unlock secrets to mastering the art and science of modern event planning and sales.

Embark on a journey through these pages as we delve deep into the heart of the MICE industry, unearthing the fundamental shifts brought forth by global events such as the COVID-19 pandemic and the relentless march of digital evolution. Witness the metamorphosis of traditional event formats into innovative, hybrid marvels that blend the physical with the digital, creating immersive experiences that transcend geographical boundaries and conventional limitations.

The Hybrid Sales Paradigm

In a world where change is the only constant, this book offers a beacon of knowledge and insight, guiding event planners, sales professionals, and industry stakeholders through the complex maze of modern MICE sales. Explore the intricate tapestry woven by advanced strategies such as content marketing, storytelling, and social media, which, when masterfully applied, can revolutionize the way we conceive, plan, and execute events.

Prepare to be intrigued by the profound transformation of traditional sales tactics into a sophisticated 'Hybrid Sales' model. This paradigm shift promises to redefine the industry's future, inviting readers to question the status quo, challenge the conventional, and embrace the innovative. Discover how to harness the power of hybrid events, creating platforms that not only facilitate connections, but also foster meaningful interactions and enduring relationships.

A Clarion Call to Innovate and Lead

This book is not merely a collection of insights and best practices; it is a clarion call to all MICE industry professionals to rise to the occasion, to adapt, innovate, and lead in an ever-evolving landscape. It is an invitation to embark on an exciting voyage of discovery, to learn, to grow, and to succeed in crafting events that resonate, engage, and inspire.

As you stand at the threshold of this adventure, let your curiosity be your guide, and your passion for excellence be your driving force. The journey ahead is fraught with challenges, but it is also ripe with opportunities to leave an indelible mark in the annals of the MICE industry. Welcome to a journey of transformation, innovation, and success.

Join the Hybrid Era

"Hybrid Events Don't Sell Schnitzels" is more than a book; it is your roadmap to mastering the future of the MICE industry. Explore the insights, strategies, and stories within to shape extraordinary experiences in the new hybrid world.

Get your copy today and step into the future of MICE sales!

Available as an e-book at Amazon Kindle and Apple Books for the special price of only €9.99. Also, available in hard cover and paperback on Amazon in over 50 countries.

MICEboard: Elevating Event Planning through Comprehensive Online Resources

Founded in 2012, MICEboard has established itself as the premier German-speaking online community for event planners from Germany, Austria, and Switzerland who regularly organize events abroad. As the largest platform of its kind, MICEboard attracts over 10,000 users monthly who visit the community website to research, gather information, and seek inspiration for their event planning needs. The MICEboard website is entirely free, providing unrestricted access to all published information for its users.

Extensive Repository of MICE Information

With over 12,000 articles available, MICEboard offers a wealth of information about destinations and their suppliers of MICE (Meetings, Incentives, Conferences, Event and Exhibitions) services. Each publication is supported by extensive communication measures across social media and a weekly newsletter , ensuring that the offerings reach the right target customers. This approach has made MICEboard particularly popular among associations in Germany, who value the reliable and verified information available in their native language.

Innovative Multimedia Solutions with STREAM TV

MICEboard also offers STREAM TV , a video format for webinars and reports that allows MICE suppliers to engage with their audience in a dynamic way. Through multimedia publications on MICEboard and social media, providers can enhance their social selling efforts and significantly increase their visibility. Leveraging eight years of experience with various AI solutions, MICEboard is adept at publishing content that is easily discoverable by event planners during their research and is utilized by AI-driven search engines as a reliable source.

Unique Offering for MICE Suppliers in the DACH Market

As the only provider in the German-speaking market (DACH region), MICEboard delivers seamless online communication for MICE suppliers, including tourism boards, convention bureaus, hotels, locations, congress centres, DMCs, and other service providers. This communication is both efficient and targeted, ensuring that suppliers can reach their audience effectively and foster engagement.

MICEboard’s dedication to offering comprehensive, reliable, and accessible resources has solidified its position as a cornerstone of the event planning industry, continuously innovating to meet the evolving needs of its community.