Hustle Up Named Official Sponsor of the Masters, Teenage, and Adaptive CrossFit Games and CrossFit Games Semifinals

Newly Launched App Built for CrossFit Enthusiasts Available for Free Download Now?

Santa Cruz, California – April 5, 2024 – CrossFit, LLC today announced Hustle Up as an Official Sponsor of the Masters, Teenage, and Adaptive CrossFit Games. As previously announced, the Masters CrossFit Games by Legends will take place from Aug. 29-Sept. 1 at the Birmingham Jefferson Convention Center in Birmingham, Alabama; the Teenage CrossFit Games by PIT Teen Throwdown will be held Aug. 29-Sept. 1 in Kalamazoo and Three Rivers, Michigan; and the Adaptive CrossFit Games by WheelWOD will be hosted in San Antonio, Texas, Sept. 19-22 at the Henry B. Gonzalez Convention Center.

“Over the three weeks of the CrossFit Open, more than 343,500 athletes from 185 countries participated in the world’s largest participatory sporting event, showcasing just how large our community is,” said Don Faul , CEO of CrossFit. “Hustle Up will provide an additional avenue to bring the global community even closer together, as we have a new way to communicate our shared passion for fitness with our 12,000-plus affiliates and members in 146 countries.”

This newly formed partnership will extend beyond the CrossFit Games, as Hustle Up will also be an Official Sponsor of the CrossFit Semifinals and will provide helpful resources for CrossFit affiliates. Hustle Up is a new fitness platform built with CrossFit affiliate owners and athletes in mind. Highlights of the free app include affiliate programming, various training programs, timers, personal record-keeping, leaderboard challenges, and more. As a function of the app, Semifinals organizers will be able to communicate with volunteers via chat, and Semifinals spectators can book events within Vendor Village, such as community workouts that might have limited space available.?

“A thriving community requires a solid foundation,” said ?Florian JULLIEN? , CEO of Hustle Up . “We’re thrilled to provide CrossFit with a global solution that unites athletes, coaches, gym owners, event organizers, and volunteers, fostering collaboration and progress through our app.”

The CrossFit Games Quarterfinals are underway with teams competing April 3-8. Individuals and age groups will compete April 17-22. For more information, please visit: https://games.crossfit.com/quarterfinals/overview

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About Hustle Up:

Hustle Up was born out of the willingness to gather people who share a vision of fitness as a lifestyle. More than ever the world needs unity and people with healthy bodies and minds. Hustle Up’s ambitious goal is to unite and gather all people together by providing a global platform to cover the needs humans might have in one place – the Hustle Up app. Hustle Up will allow users to find friends to move together in fitness, find places to work out or coaches to help them become fitter, gain consistency, and share motivation. Hustle Up’s global solution is a single app that allows people to get fitter every day, enables gym owners and coaches to manage their businesses, and empowers event organizers to gather local communities together in one place.

About CrossFit: CrossFit, LLC is the owner of the world-famous CrossFit? fitness brand. In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world's most popular and effective training program for improving health and performance. CrossFit, LLC is the leading provider of accredited, performance-based training courses and certifications and has more than 125,000 credentialed coaches worldwide. The CrossFit program can be scaled to welcome people of all ages and abilities, and millions of people have already experienced CrossFit's transformational benefits in more than 13,000 affiliated gyms across 155 countries . CrossFit, LLC also directs the CrossFit Games season, the world’s largest participatory sporting event, which, in 2023, had over 320,000 participants from over 180 countries who all competed for the title of Fittest on Earth?.??

Contacts?

Chris Madigan?

BZA PR on behalf of CrossFit, LLC?

[email protected] , 203.918.1652