Hunting Lions & Big Customers
Today came across very interesting way how a community call Belari (exact name will update later) catch Lion.(Inputs from my friend Mr .Lone )this community has been doing this since generations – study they do about Lions is extensive –
Typically Lions mark scratches on trees to mark their territory – on identifying this signs the hunters don’t follow lion to search but they are aware that Lion will come back again exactly after a year – thats when they come back and King of Jungle falls prey. This also holds true for big corporate customers – you need to know the pulse of the customer – just followups and marketing is not enough – you need to know the customer in and out – may be his nature……………..Just thoughts on getting new customers – I am against hunting – this was just example shared
Head - Sales & Mktg. - Schunk Carbon
9 年Knowing customer is key in every industry. How do you do this if you are not a long term relationship builder.
Building Software Products for self and others
9 年Nice comparison.