Hunter X Lucky Fox
Photography by Andy Townsend

Hunter X Lucky Fox

Jason Traves Jason Traves

Jason Traves

Senior Director Global Creative Concept Tommy Hilfiger at PVH Corp.

发布日期: 2020年11月19日
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Wanting to bring a touch of Christmas magic to their flagship windows, Hunter's creative team commissioned Lucky Fox to produce and install this miniature alpine ski village, complete with chalets, trains, skiers, and ice skaters, all sprinkled with snow.

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The winter landscape forms a festive but subtle backdrop to Hunter’s boots and bags merchandise on display, all nestled amongst the snow.

A window display that could show a large variety of Hunter merchandise was important to align with the brand’s current campaign, ‘More than just a boot'.

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Lucky Fox reinforced the campaign messaging with product specific graphics in the store windows.

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